Remember that Nike viral marketing video of Kobe Bryant jumping over an Aston Martin using only his new – at that time, at least – Nike Hyperdunks?

Well, that rather outrageous cross-promotion from Nike and Aston Martin has finally come full circle after the shoe brand recently released a special-edition Kobe Bryant Aston Martin Edition Hyperdunk. The shoe, which features some shiny leather, Kobe’s signature embossed on the inside tongue, and the Aston Martin logo on the outer tongue is already selling for a whopping $700.

What’s more, Nike only made 500 of these bad boys so you can expect all the sneakerheads to be busting out of line to get a chance to scoop this limited run kicks for themselves. We just hope that they don’t do anything silly and try their luck jumping over an Aston Martin with these shoes.


Source: OSneaker

What do you think?
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  (939) posted on 03.1.2010

I want to have it.. but like you guys i wont use it for playing.

  (780) posted on 02.25.2010

I guess Nike used the same leather material that can be found on the interior of the AM cars does it? plus its signature give an additional price to the shoes.

  (765) posted on 02.24.2010

700 for it? I’d buy it even it were more than a grand or two. I have seen his dunk over the Aston Martin and it was awesome, I wonder what would be his commercial for this new special edition shoe.

  (544) posted on 02.24.2010

What the Hell.. $700 for a shoes? well if i have a shoes like this, I’d rather collect it than to use it to play.

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