Remember that Nike viral marketing video of Kobe Bryant jumping over an Aston Martin using only his new – at that time, at least – Nike Hyperdunks?

Well, that rather outrageous cross-promotion from Nike and Aston Martin has finally come full circle after the shoe brand recently released a special-edition Kobe Bryant Aston Martin Edition Hyperdunk. The shoe, which features some shiny leather, Kobe’s signature embossed on the inside tongue, and the Aston Martin logo on the outer tongue is already selling for a whopping $700.

What’s more, Nike only made 500 of these bad boys so you can expect all the sneakerheads to be busting out of line to get a chance to scoop this limited run kicks for themselves. We just hope that they don’t do anything silly and try their luck jumping over an Aston Martin with these shoes.

.

Source: OSneaker

Kirby Garlitos
Kirby Garlitos
Automotive Aftermarket Expert - kirby@topspeed.com
Kirby’s first exposure into the world of automobiles happened when he caught Knight Rider on television as a five-year old boy. David Hasselhoff didn’t leave much of an impression on him (that happened later on in Baywatch), but KITT certainly did. To this day, Kirby remains convinced that he will one day own a car with the same ‘spirit’ as the original KITT (not the 2008 monstrosity). He doesn't know when that will be, but until then, he’s committed to expressing his love for KITT, and all cars for that matter, here at TopSpeed.  Read full bio
About the author
What do you think?
Show Comments

4 comments:

  (938) posted on 03.1.2010

I want to have it.. but like you guys i wont use it for playing.

  (780) posted on 02.25.2010

I guess Nike used the same leather material that can be found on the interior of the AM cars does it? plus its signature give an additional price to the shoes.

  (765) posted on 02.24.2010

700 for it? I’d buy it even it were more than a grand or two. I have seen his dunk over the Aston Martin and it was awesome, I wonder what would be his commercial for this new special edition shoe.

  (543) posted on 02.24.2010

What the Hell.. $700 for a shoes? well if i have a shoes like this, I’d rather collect it than to use it to play.

Car Finder: