• Nissan draws Porsche’s ire over controversial ad campaign

Looks like the German marketing battle royal is getting an unexpected new opponent from the Land of the Rising Sun and one of the aforementioned German automakers didn’t take the campaign particularly well.

You know how Porsche, Audi, and BMW have, at one point or another, taken stabs at each other through a number of marketing campaigns? Well, Nissan did all of them better by blasting all three German brands in one guerilla campaign that, believe it or not, drew the ire of the boys from Stuttgart.

During the Goodwood Festival of Speed a few weeks ago, Nissan came out with a pretty unique guerilla-marketing ploy by emblazoning the sides of a number of its vehicles with the logos of Audi, BMW, and Porsche with matching tally marks across each logo, which presumably meant the number of times a Nissan car beat these brands at the Nurburgring.

Not one to take the taunting lightly, Porsche immediately demanded Nissan to remove their company’s logo from the ad or face the wrath of a copyright infringement lawsuit. On the flip side, Nissan was not one to be deterred. While they did remove Porsche’s logo from the ad, they did replace it with a simple word that you wouldn’t mistake for anything else other than a direct reference to the Stuttgart-based automaker: ‘Porsche’.

We gotta say, Nissan outfoxed Porsche on this one so they might as well emblazon another tally across Porsche’s name there.


Source: Guardian

Kirby Garlitos
Kirby Garlitos
Automotive Aftermarket Expert - kirby@topspeed.com
Kirby’s first exposure into the world of automobiles happened when he caught Knight Rider on television as a five-year old boy. David Hasselhoff didn’t leave much of an impression on him (that happened later on in Baywatch), but KITT certainly did. To this day, Kirby remains convinced that he will one day own a car with the same ‘spirit’ as the original KITT (not the 2008 monstrosity). He doesn't know when that will be, but until then, he’s committed to expressing his love for KITT, and all cars for that matter, here at TopSpeed.  Read full bio
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  (797) posted on 09.9.2010

Nice move by Nissan, a sweet loving v6 engine has beaten those v8-v10 engines of the Germans, I wonder how will Porsche, Audi, and BMW answer this ad campaign.

  (806) posted on 09.8.2010

These ads were pulled from Australian TV because they weren’t effective at actually advertising the car at all. I think they’re making new ones currently, that actually are about the car and not some woman no one cares about.

  (159) posted on 07.28.2010

The Nissan should remove this lame tactics. Everyone knows that Porsche, Audi, and BMW are good sporty cars.

  (937) posted on 07.23.2010

Lol, very nice move! This ad would really push other companies to be better

  (247) posted on 07.21.2010

his is a rude attitude of Nissan for those German cars. there
is no doubt that porsche, audi and bimmer are mad about this.

  (30) posted on 07.20.2010

Great one, I hope the numbers are correct.

  (238) posted on 07.19.2010

I love it.

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