We have yet to see how well the new Nissan Juke will sell in the United States, but Japan is eating them up at record pace. It’s affordable, looks pretty good and offers plenty of room in a small compact crossover, all for under $20,000.

Nissan knew theJuke was going to sell, but they had imagined that it would be around 1,300 orders in the first month. Amazingly, Nissan has sold 11,000 Jukes in Japan, with over 5,296 orders in the first week alone.

The most popular color for the Juke buyers is Radiant Red and the most chosen interior color is red. Sapphire Black came in second with White Pearl in third. We would have chosen Pacific Blue, but only 2 percent did.

The Juke also appears to be a male car. Almost 20 percent of Jukes sold were to men, age 50 or over. Who said the older generation didn’t like change?

Press Release after the jump.

Press Release

Nissan Motor Co., Ltd. today announced that domestic orders for the all-new Nissan JUKE have greatly exceeded company expectations. Introduced on June 9th, JUKE orders for 10,943 units received to date, about one month after its release, are more than eight times greater than the monthly target of 1,300 units.

With JUKE, Nissan ushers in a new genre of vehicles, the compact sports crossover. It combines the agility of a compact sports car with the security and toughness of an SUV. JUKE has attracted a wide range of customers with its high environmental performance that complies with the tax exemption for environmentally friendly vehicles, as well as for its affordable price range.

The most popular exterior color so far has been Radiant Red, which accounts for 29% of the total orders, while the most-chosen interior color is red, consisting of over 59%.

Following is a snapshot of the initial JUKE orders:

Model Grade:

15RX 97%

15RS 3%

Buyer Age and Sex:

Male Female

Under 29 11% 4%

30 - 39 15% 6%

40 - 49 14% 5%

50 - 59 19% 4%

Over 60 19% 2%

Exterior Color

Radiant Red 29%

Sapphire Black 22%

White Pearl 15%

Dark Metal Gray 15%

Diamond Silver 10%

Meteorite Brown 9%

Pacific Blue 2%

Interior Color

Red 59%

Black 41%

* Interior color for 15RX
15RS interior color is Black only


What do you think?
Show Comments


  (449) posted on 04.14.2011

Let us see if Nissan will dominates the US Market. I really hope that there’ll be a lot of improvements knowing that there will be a great competition on the car industry.

  (619) posted on 10.15.2010

I think there are far more visually impaired people driving nowadays than we truly know. People did purchase the Nissan Qube, after all.

  (347) posted on 10.12.2010

So Nissan had just as low expectations as everyone else. I guess there are far more visually impaired drivers than previously thought. Watch out everyone.

  (221) posted on 09.14.2010

Woah another good crossover with simplified great features on board. Why do I get the feeling that this car is like the new X-series of BMW.

  (309) posted on 08.27.2010

That’s great, it’s better to introduce something new fast, just for the sake of future improvement.

  (515) posted on 07.18.2010

I wonder if they will give a discount not to have the front end on it? And just get and aftermarket kit. The drive-train sounds stellar and I cant wait to see it in other products. JUST GET RID OF THE CVT!

  (1) posted on 07.18.2010

He must have fixed it because I don’t see anything about it being electric. The quick version of the car is suppose to get up to 37 mpg, and the slow one can get almost 45 so that isn’t bad. If you like the juke make sure to google "thejukeclub" We are following this car as it is released around the world and will become a global owners club once it is fully released.

  (1333) posted on 07.15.2010

I can’t say if the front is uglier than an Aztec, but I could safely say the back and the side profile are much better looking than the Azteck.

  (666) posted on 07.14.2010

I don’t like this car’s look at all, but yeah, considering I’ve been looking at $26K SUV’s with a fraction of the mileage, a $28K electric is definitely worthy of my consideration.

  (939) posted on 07.12.2010

I wish they also include a House Charger for free.. just like what chevy volt did.

  (807) posted on 07.11.2010

well i guess nissan juke had captivate the imaginations and fantasy of the Japanese.

  (3) posted on 07.11.2010

Wow, I think I may need to go back to reading magazines. Other than the fact that the author can’t tell the difference between the LEAF and the JUKE, should I really care that Nissan sold a few extra SUVs?

Uncia  (868) posted on 07.10.2010

@ the author of this article: the Juke isn’t an electric car. I think you mean the Leaf.

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