Enter: the 2017 Nissan “Texas Titan” package

The 2016 Texas State Fair is fully underway in Dallas and Nissan is joining ranks with Ram in offering a Texas-themed trim package for its 2017 Titan and Titan XD pickups. Nissan calls it the Texas Titan package and it brings unique exterior upgrades that give the trucks a one-off look. This also marks the first special edition Nissan has brought to the second-generation Titan pickup.

These exterior changes include a unique chrome grille, 20-inch chrome aluminum-alloy wheels, metallic-finish kick plates in the door jambs, a chrome exhaust pipe tip, floor mats with the Texas Titan logo, and Texas Titan exterior badging.

The Texas Titan package can be optioned onto the mid-grade SV and upper grade SL trim levels in both the half-ton Titan or three-quarter ton Titan XD. The Crew Cab is the only cab choice, but customers can choose between RWD or 4WD, or the two available engine options in the Titan XD. Those include the standard 5.6-liter Endurance V-8 and the 5.0-liter Cummins V-8 turbodiesel. The 5.6-liter V-8 is currently the only engine offered in the half-ton Titan. An entry level V-6 is expected to debut in the coming months.

"[The] Titan XD was named ’Texas Truck of the Year’ last fall by the Texas Auto Writers Association so it’s fitting to acknowledge the Lone Star State with this special vehicle," said Fred Diaz, division vice president and general manager of Nissan North America. "For native Texans like myself, the Texas Titan is the perfect representation of Texas attitude – big horsepower, big torque, huge capabilities."

Nissan might have the newest truck on the market, but it’s leading the segment in the longest bumper-to-bumper warranty. Both the Titan and Titan XD come with a five-year/100,000-mile warranty.

Continue reading for more information.

Why It Matters

Texans love their trucks and automakers are smart to offer Texas-themed option packages that make ownership more appealing. Of course, Nissan isn’t the first to drive down this road. Ram even debuted its 1500 Lone Start Silver Edition at the Texas State Fair just hours removed from Nissan’s debut. Both Ford and General Motors have offered such trim packages in the past.

At the end of the day, it all comes down to increasing truck sales. The more an automaker can appeal to its customer base, the more likely those customers turn into buyers. Buyers, logically enough, spend money, which fills company coffers.

Nissan is still playing catch-up with every other truck manufacture, but with nearly 85 percent of the truck marketplace covered with comparable cab, bed, and drivetrain options. Nissan should also find success thanks to its different approach to pickup classifications. The standard Titan is a half-ton and ranks with other comparable half-ton trucks like the Ford F-150, Chevy Silverado, and Ram 1500. However, the Titan XD falls in between the half-ton and true three-quarter ton segments. It offers a bit less towing capacity than the Ford Super Duty, Silverado HD, or Ram HD, but Nissan designed it to have better ride and handling characteristics when driving unloaded.

It’l be interesting to see how well the Titan and Titan XD do during their first full year of sales. Adding this Texas Titan package should help spur on buyers who fancy themselves a Texas-themed pickup, but perhaps aren’t enthralled with what Ford, Chevy, Ram, or Toyota have to offer.

Pricing for the Texas Titan package has not been announced, but Nisan couldn’t be charging more than $1,500 for it. Ram’s Lone Star Silver Edition, for example, costs an additional $900 on top of the standard Ram 1500 Lone Star trim package. That’s not terrible considering the extra equipment that’s included.

Let us know what you think of the Texas Titan trim package, along with your thoughts on state-themed trim packages, in the comments below.

Read our full review on the 2017 Nissan Titan here.

Read our full review on the 2016 Nissan Titan XD here.

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