Nissan launches "The Altima Chase" - Or Your Chance To Win A New Altima
Nissan is launching a new ad contest that challenges social media users to a track down a stolen Altima, using clues found sprinkled throughout the automaker’s various media channels. One lucky sleuth will walk away with the grand prize – a brand new 2015 Altima – while those who participate will be eligible to win cash and Altima-inspired gear.
The new contest piggybacks off last year’s “Ride of your Life” campaign, which saw four-door Altima street cars fitted in race guise to trick unsuspecting riders into believing the stock car’s performance was on the same level as a dedicated track machine.
This year’s campaign, dubbed “The Altima Chase,” is a “social media scavenger hunt” that puts participants on the trail of the fictitious “Mastermind,” who has stolen and hidden the sedan, prompting an investigation into Nissan’s Facebook, Twitter and Instagram accounts. You can can follow the action using #AltimaChaseSweeps or visiting the official website.
The contest began May 11th, and will run for three weeks until June 1st, so if you’re interested, get out that digital magnifying glass and start poking around.
“The Altima ‘Ride of Your Life’ campaign has once again sparked interest and excitement among consumers nationwide, and ‘The Altima Chase’ takes this year’s campaign to the next level,” said Jeremy Tucker, vice president, Marketing Communications and Media. “The Chase is designed to drive online engagement, while emphasizing the Altima’s blend of performance, innovative technology and superior fuel economy that consistently helps give our drivers the ride of their lives.”
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Why it matters
Once again, we see just how critical social media has become to the marketing efforts of carmakers. Other notable examples include a recent sweepstakes from Porsche, which marked the accumulation of 10 million Facebook fans with an online contest to win a 1,000-km (621-mile) road trip in a 918 Spyder. The hybrid was wrapped in a special material and fans were encouraged to sign the car at its various stops throughout the trip.
Now, I enjoy puzzles and mysteries as much as the next guy, but I can’t help but wish Nissan had instead opted to do something like what Ford did with the EcoBoost challenge.
Now, I enjoy puzzles and mysteries as much as the next guy, but I can’t help but wish Nissan had instead opted to do something like what Ford did with the EcoBoost challenge. Instead of an online scavenger hunt, the blue oval went out into real life with a 17-city tour that offered interested buyers specially crafted test drives highlighting each vehicle’s strengths, such as a “Street Drive” for the Fusion’s various driver aides technology and an autocross-esque “Reaction Time” course for the handling of the Focus ST.
There was even a “ShiftPhobia” boot camp to teach the unskilled how to work a manual transmission. Not only was it free, but each participant was also entered for a chance to win a $45,000 2015 Edge.
Nissan’s Chase campaign may raise visibility, but when it comes to selling cars, I prefer Ford’s hands-on approach.
The Nissan Altima has been around since 1992, and is currently in its fifth generation. Facing stiff competition from the likes of the Toyota Camry and Honda Accord, Nissan updated its mid-size, four-door last year with an eight-way adjustable power driver’s seat, intelligent climate control, navigation and mobile apps, blind spot warning, moving object detection, and lane departure warning.
Engine options include a 2.5-liter four-cylinder producing 182 horsepower and 180 pound-feet of torque, and a 3.5-liter V-6 with 270 horsepower and 251 pound-feet of torque. Pricing starts at $22,300, or you could get one for free if you find the Mastermind.
Read our full review here.