Looks like only the Titan XD will have the big badge

It looks like Nissan snuck a cosmetic change onto the 2018 Titan half-ton pickup without anybody noticing – even two months after the automaker released photos of the 2018 Titan Midnight Edition. Gone is the large fender badge that denoted the V-8 engine was under the hood. The badge was styled like a heat vent designed to keep engine bay temperatures down but offered no such functionality.

So, how did the change get noticed?

Well, it was a commenter who noticed the missing badge on Nissan’s new No Lazy Horses commercial – at least that’s the first mention I had seen. Digging deeper shows Nissan made zero mention of the missing badge in its press release on the 2018 Titan Midnight Edition back in August, nor has Nissan released info on changes for the standard 2018 Titan. Reading the commercial’s on-screen fine print does confirm the truck is a 2018 half-ton model. How about that?

The heavier-duty Titan XD will keep the fender badge, however, since it has two engine options – the 5.6-liter V-8 and the 5.0-liter Cummins V-8 turbodiesel. Originally, the half-ton Titan was slated to get a V-6 as standard equipment soon after it launched, making the fender badge necessary for distinguishing between the engine choices. That begs the question: does the missing fender badge mean the Titan isn’t getting a V-6 option?

On the other hand, you’ll notice the door badge now reads “Titan V8” on the No Lazy Horses truck. That’s new. The 2017 Titan doors didn’t have the V8 designation and only said “Titan.” Maybe this is Nissan’s way of better separating the Titan from the Titan XD? I reached out to Nissan for answers. Kevin Raftery of Nissan’s Truck and SUV Communications team said, “[There is] nothing new to report at this point other than what has already been communicated – a new V-6 engine will follow at a later date.” Still, we’ve got to wonder how late that “later date” will be.

What do you think? When will Nissan bring a V-6 to the Titan? Did you notice the badge was missing before I did? Let me know in the comments below.

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Nissan Titan with and without the fender badge


Nissan Titan

2017 Nissan Titan High Resolution Exterior
- image 665134

Read our full review on the 2017 Nissan Titan.

2016 Nissan Titan XD High Resolution Exterior
- image 610121

Read our full review on the 2017 Nissan Titan XD.

2016 Nissan Titan XD - Driven
- image 659452

Read our driven review on the 2016 Nissan Titan XD.

This story was updated Monday, Oct. 23 at 8:40 a.m. with the statement from Nissan.

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