• Nissan’s New 2018 Titan Commercial Is Hilariously Catchy

It also knocks Ford pretty good, too.

Nissan is fighting tooth and nail to gain ground in the highly competitive half-ton pickup market. Sales have been slower than expected, but that might change with this commercial. It’s about the funniest truck commercial we’ve seen in a while – mostly because truck ads usually take a more serious approach. It’s called No Lazy Horses and it’s Super Bowl-quality funny thanks to a catchy song, a memorably pudgy main character, and some antagonizing lazy “horses” that are impossible to unsee.

Besides being funny, the one-minute, 30-second commercial takes a hard swing at the Ford F-150. Of course, the truck’s badges are removed, but anybody with any sense knows the white, Crew Cab truck is a Ford. Truck fans will easily place it as the previous-generation, steel-bodied F-150.

As the story goes, the F-150 gets stuck in the mud and its driver, Clark, must coax the truck’s “horses” to perform by doing an embarrassing song and dance routine. Pretty pretty ponies, pretty pretty please, I’m a dancing ponyboy, begging pretty please Well, unfortunately for Clark’s pride, the hero pulls up to witness the scene in his shiny new, 2018 Nissan Titan Crew Cab 4x4. The hero, Clark’s payload of pipes, and what’s left of Clark’s dignity ride off into the sunset, abandoning the F-150 to rot away.

Despite horsepower not having anything to do with a 2WD truck being buried axle-deep in mud, the commercial is incredibly memorable and should even resonate with people who know nothing about truck, payload, or lazy horses. That stupid song is a verifiable earworm, and those trashy, basement-dwelling horses are the stuff of Internet legends.

Nicely done, Nissan. Thanks for the laugh.


Nissan Titan

2017 Nissan Titan High Resolution Exterior
- image 665129

Read our full review on the 2017 Nissan Titan.

2016 Nissan Titan XD High Resolution Exterior
- image 610121

Read our full review on the 2017 Nissan Titan XD.

Mark McNabb
Mark McNabb was a contributor at TopSpeed from 2013 to 2018. Growing up, Mark always had a mind for tinkering on random items throughout his home and dad’s garage, including a 1953 Ford Mainline and 1971 Corvette Stingray.  Read full bio
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