Nissan Teaser Hints at a Futuristic but Traditional Concept for the Detroit Auto Show
New concept could join the Nissan IMx as the backbone of automaker’s new Intelligent Mobility outfitby Kirby Garlitos, on
The North American International Auto Show will play host to a new Nissan concept that the Japanese automaker is now promoting through a handful of teaser videos ahead of its debut in Detroit. The first of three teasers was recently released, and to no one’s surprise, it didn’t reveal much, other than saying that the concept uses “tradition” as a “bridge to the future.” You can go in a lot of different directions speculating what this concept is, but based on what the teaser video shows, it could be a future interpretation of a traditional Nissan model. A futuristic Nissan GT-R, perhaps?
The video did include buzz phrases like “strength used to protect” and “tradition is a bridge to the future” so these could be hints on what we can expect from this model.
It’s hard to tell at this point what Nissan’s teasing with this teaser video. I watched it a few times already, and while I did notice hints of a traditional car — the side profile and the taillights of the concept were shown — there’s very little to go by in terms of concrete information. The video did include buzz phrases like “strength used to protect” and “tradition is a bridge to the future” so these could be hints on what we can expect from this model.
What we’re certain of is that the concept has something to do with Nissan’s Intelligent Mobility campaign. That much was clear when the campaign’s slogan flashed at the end of the video. It’s hard to imagine the concept being the Nissan IMx because that model already made its debut at the 2017 Tokyo Motor Show last October. I don’t see Nissan spending thousands of Benjamins creating a teaser campaign on a concept that we already know about.
That puts the onus on a new concept vehicle that will carry similar characteristics as the IMx, most notably the various tech and mobility systems that Nissan plans to install in its current and future models. If I’m a betting man — I’m not — I’m putting money on a sedan concept that will feature plenty of new-age techs similar to the ones we saw in the IMx. Whatever the case may be, the concept’s reveal will happen in Detroit in the coming weeks so we’ll have an answer soon. In the meantime, there are two more teaser videos that will drop before then. Keep an eye out for those too.
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