Nissan Titan "Truckumentary" Chapter 7: Truck Love
Nissan has released its latest episode of its “Truckumentary” series on the upcoming 2016 Nissan Titan XD. Titled Truck Love, this video departs from the usual behind-the-scenes design and developmental look to one of customers and their trucks. The difference in format could – and probably should – be taken as a signal of the new Titan approaching on-sale date in the fourth quarter of 2015.
Dave Mazur, Nissan North America’s Vice President of Marketing Intelligence, starts off by admitting the challenges the Japanese brand first encountered when building the original Titan. Namely, getting customers to understand the truck was capable of doing anything a domestic truck could do, if not better. Nissan emphasized, just as it does today, the importance of its presence in the U.S.
“We’re a Japanese brand but very much an American company,” Mazur says in the video. The new Titan XD was designed in California, engineered in Michigan, tested in Arizona, and built in Mississippi with engines that come from Indiana and Tennessee.
Moreover, the original Titan has developed quite the following. Nissan is banking that fan base will grow on an exponential scale thanks to the Titan XD’s Cummins powerplant and ability to tow loads like a three-quarter ton truck while being easy to drive like a half-ton. The 2016 Titan XD should also appeal to customers looking for a more luxurious truck with features normally found in high-end sedans. Nissan’s new levels of luxury should do wonders for its sales rankings.