Despite rampant rumors that there will be a new Ferrari “Dino,” a car less expensive that the main line Ferrari, the company is categorically denying that it will introduce such a car.
Ferrari’s chairman, Luca di Montezomolo, has denied that Ferrari is building a cheaper model. According to di Montezomolo, Ferrari has neither the desire nor a reason to produce a less expensive vehicle. It sells every car that it can currently build, at premium prices. It is not a volume manufacturer and has no desire to compete in a market for less expensive vehicles.
In other words, no Dino.

Source: MotorTrend

Ralph Kalal
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  (372) posted on 08.7.2007

Well done Monetzomolo. LOL. I wouldn’t be so quick to dismiss the Dino yet. Montezomolo is giving us an automotive misdirection with that one. Cost is not the issue here. Why would someone who can afford a Murciélago get themselves a Lotus Elise instead? Because it’s a different type of car. Smaller, nimbler, potentially more fun. Some buyers may be looking for that in a Ferrari but have to settle for a F430 Scuderia, instead. Bummer.

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