No Surprise Here, as GM Admits the ELR Will Be Produced

2014 Cadillac ELR Exterior
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As if it wasn’t already obvious, given GM is about as good at holding its secrets as a tissue is at holding water, the Cadillac ELR has finally been confirmed for production. Production will kick off in late 2013 in the automaker’s Detroit-Hamtramck factory alongside the Chevy Volt, Opel Ampera, and Holden Volt. This will also bring about $35 million in updates to the plant in order to get it ready to handle the extra production and this high-tech extended-range EV.

There are still no exact figures on its driveline, but we all assume it will be based on the Chevy Volt’s platform. GM’s presser does let us know that the ELR will feature a T-shaped lithium-ion battery and will run primarily on electricity. Once the battery becomes discharged, a 4-cylinder engine will kick in to recharge the battery.

We’re all anticipating – maybe more like hoping – that if the ELR uses the Volt’s drivetrain, GM will retune the system to be a little more performance-oriented. Given the sporty look of the concept version of the ELR, it just wouldn’t sit right with us if the ELR takes over 9 seconds to get to 60 mph, like the Volt does.

We’ll keep an eye on the ELR’s progress and relay its official specs to you just as soon as GM leaks – err – releases them.

Click past the jump to read GM’s full presser.


Press Release

Cadillac ELR to be Built at Detroit-Hamtramck

Plant gets $35 million investment for extended-range electric vehicle

DETROIT – Preparations will soon be under way at the Detroit-Hamtramck Assembly plant to build the Cadillac ELR, a luxury coupe featuring extended-range electric technology, General Motors North America President Mark Reuss said Tuesday.

“The ELR will be in a class by itself, further proof of our commitment to electric vehicles and advanced technology,” Reuss said in a keynote address at the SAE Convergence Conference in Detroit. “People will instantly recognize it as a Cadillac by its distinctive, signature look and true-to-concept exterior design.”

Production is scheduled to begin in late 2013.

The addition of the ELR to Detroit-Hamtramck represents a $35 million investment and increases total product investment to $561 million since December 2009. It is the first two-door car built at the plant since the 1999 Cadillac Eldorado.

“This investment reflects the corporation’s confidence that the highly skilled members of UAW Local 22 can successfully build one of the most technologically advanced vehicles in the world,” said UAW Vice President Joe Ashton, who directs the union’s GM Department. “The hard work and dedication of our members demonstrates that we can competitively manufacture products for the future right here in Detroit.”

The ELR is the production version of Cadillac’s Converj, a concept vehicle revealed at the North American International Auto Show in 2009. The ELR will advance the design theme of the Converj while featuring an electric propulsion system made up of a T-shaped lithium-ion battery, an electric drive unit, and a four-cylinder engine-generator. It will use electricity as its primary power source to drive the car without using gasoline or producing tailpipe emissions. When the battery’s energy is low, the ELR seamlessly switches to a gasoline-powered electric generator to allow hundreds of additional driving miles. The lithium-ion battery will be built at GM’s Brownstown Battery Assembly plant in Brownstown, Mich.

Detroit-Hamtramck is the only U.S. automotive manufacturing plant that mass produces extended-range electric vehicles. The plant is home to the Chevrolet Volt, Opel Ampera, and Holden Volt extended-range electric vehicles. Extended-range electric vehicles are exported to 21 countries from the plant.

Cadillac has been a leading luxury auto brand since 1902. In recent years, Cadillac has engineered a historic renaissance led by artful engineering and advanced technology. More information on Cadillac can be found at

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  (305) posted on 10.21.2012

wow, this is a car worth saving for!

  (302) posted on 10.21.2012

this car scores great for innovation, design and eco-friendliness. it’s great.

  (312) posted on 10.21.2012

i love it that innovation makes engineers push further and further and that designers are keep up with that.

  (305) posted on 10.21.2012

it would be a shame not to make this car sporty. it looks so great!!!

  (422) posted on 10.21.2012

i hope they will make good use of the electric motor’s instant torque.

  (452) posted on 10.21.2012

i wouldn’t mind getting this car with the twin turbo v6 engine they are planing for the ’vette c7.

  (475) posted on 10.21.2012

john is right, that would be more efficient, although it doesn’t sound like it.

  (509) posted on 10.21.2012

i hope they have a similar system ti wisker’s, meaning that the engine will power the battery and the battery will drive the wheels.

  (542) posted on 10.21.2012

i wonder what will be the MPG for this car.

  (516) posted on 10.21.2012

sporty or not, this car looks amazing!!! though, i hope the performances will meet the expectations created by such a good body!

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