Noble Wants To Double Production; Can’t Find The Staff
Looking for a job? If so, then you might want to talk to boutique supercar builder Noble. The company currently builds about 12 examples of its 2011 Noble M600 per year, but wants to see that number grow to 25. In order to do that Noble will need to hire new employees, but that might not be as easy as it sounds. The auto industry is filled with specialists, but very few people have the breadth of knowledge to build a performance car from start to finish.
In a recent interview, Noble Managing Director Peter Boutwood told De Telegraaf Autovisie that very few people in the industry have the requisite skills to build a complete car, and that most are experts only when it comes to small parts. When a small team builds a car they form a sense of camaraderie and pride that’s harder to get when one employee is tasked exclusively with hanging 50 doors every day.
Boutwood went on to say that the despite Noble’s order books being completely full, he didn’t anticipate production surpassing 25 units annually, and that the company won’t sacrifice quality and exclusivity for quantity. Noble is currently happy to sell M600s through agents in England, China, Taiwan and soon Dubai, but there are no plans to expand to North America. Boutwood says that would require sacrificing six cars to crash tests, which is out of the question when you only build 12 cars per year.
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Why it matters
Since its release in 2009, the Noble M600 has received rave reviews from the British auto press for its incredible acceleration and handling, and its old school supercar attitude has drawn comparisons with the 1987-1991 Ferrari F40. It’s so good, in fact, that Boutwood says Jaguar asked to borrow one for three months to benchmark it for the 2014 Jaguar C-X75 supercar. But, the project was canceled and the exchange never happened. Still, it speaks volumes when a company the size of Jaguar wants to borrow a car built at a small factory in Leicester, England.
Read our full review here.