Aston Martin once again teams up with the 007 franchise

Aston Martin has long been associated with James Bond. The relevance of cars in movies more or less started with the Aston Martin cars featuring in James Bond movies. To commemorate this iconic relationship, Aston Martin has teamed up with the producers of James Bond, EON Productions and Sky, to celebrate “Global James Bond Day” today, the October 5th.

What They Had To Say

October 5 is Now Known as Global James Bond Day!
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"The connection between James Bond and Aston Martin reaches back through the decades so we are delighted to be supporting Global James Bond Day 2018," said Simon Sproule, Aston Martin’s Vice-President and Chief Marketing Officer. "London is the home of 007 and fans should be on the lookout for some of the most exciting cars used by James Bond this Friday 5th October."

A Little Brief History

October 5 is Now Known as Global James Bond Day!
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Even though it is considered one of the most prominent partnerships in the film industry, there was a time when it almost ended before it started.

When the franchise’s third movie – Goldfinger – was being filmed, Aston Martin was asked to supply cars, but the British automaker was less interested. The production team started looking at alternatives from Jaguar and Chevrolet to get the car. Not finding what they were looking for, the team managed to convince Aston Martin to lend them a second-hand DB5, and spent £25,000 on customizing it with cool gadgets and stuff. Remember, £25,000 was spent in 1964, which is nothing short of half-a-million dollars t today’s rate. Who knew that this partnership would lead to Aston Martin featuring its cars in 11 of the 24 James Bond movies made till date!

Where’s The Party Tonight?

October 5 is Now Known as Global James Bond Day!
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For the celebrations, four of the cars featured will be driven in London while covering many of the locations where the Bond movies were filmed.

The cars driven will be the DB5 that was seen in Goldfinger, V8 Vantage from The Living Dead, DBS from Quantum of Solace, and DB10 from Spectre. The celebrations will also include a prize draw, wherein fans get a chance to win a wide screen television and Sky Q package.

Apart from the aforementioned cars, one of the 12 DB’s used will be at Aston Martin Works’ heritage showroom on Dover Street. Of the seven Vanquishes used in Die Another Day, one will be displayed at an Aston Martin dealership at Park Lane. The biggest collection of the Bond cars is still at the London Film Museum. Surprisingly, it was set to close within the first year of its inception (pun intended).

The 25th James Bond movie is confirmed and is slated for release on February 14, 2020. It will have Daniel Craig starring, in perhaps his last outing as James Bond. We are curious to see which cars will be used in this movie. Share your thoughts and favorite Aston Martin scenes from the franchise in the comments section below.

Further Reading

1963 - 1967 Aston Martin DB5 Exterior
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Read our full review on the 1963 - 1967 Aston Martin DB5.

2018 Aston Martin Vantage Exterior Wallpaper quality
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Extruded bonded aluminium body structure with steel panels

Read our full review on the 2018 Aston Martin Vantage.

2019 Aston Martin DBS Superleggera Exterior
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Read our full review on the 2019 Aston Martin DBS Superleggera.

Note: all pictures courtesy of Aston Martin.

Aston Martin Lagonda (AML) has teamed up with EON Productions and Sky to celebrate Global James Bond Day on Friday 5 October, launching a prize draw for fans, giving them a chance to win a wide screen television and Sky Q package.

Aston Martin cars are driven by James Bond in eleven of the 007 films; Goldfinger (1964), Thunderball (1965), On Her Majesty’s Secret Service (1969), The Living Daylights (1971), GoldenEye (1995), Tomorrow Never Dies (1997), Die Another Day (2002), Casino Royale (2006), Quantum of Solace (2008), Skyfall (2012) and Spectre (2015).

Throughout Friday, four iconic Aston Martins from the 007 films, the DB10, V8 Vantage, DB5 and DBS will be driving through central London passing major landmarks and James Bond film locations.

Grab a selfie with the Die Another Day (2002) Vanquish, complete with bonnet mounted guns at Aston Martin Park Lane or hop over to Aston Martin Works’ heritage showroom on Dover Street where you will find the battle-scarred Quantum of Solace (2008) DBS.

Visit the ‘Bond in Motion’ exhibition at the London Film Museum and see the DBS from Casino Royale (2006) parked outside. Inside is the largest official collection of original James Bond vehicles.

Aston Martin Vice-President and Chief Marketing Officer, Simon Sproule said: “The connection between James Bond and Aston Martin reaches back through the decades so we are delighted to be supporting Global James Bond Day 2018. London is the home of 007 and fans should be on the lookout for some of the most exciting cars used by James Bond this Friday 5th October.”

Hints and tips will be posted throughout Friday on the @astonmartin and @007 social media channels, giving clues on the location of the cars, which will all bear decals to show they are Global James Bond Day cars. Photographs from the day should be posted on all social media channels, using the hashtags #JamesBondDay and #BondInMotion.

To be in with a chance of the fantastic Sky prize, please visit www.bondcompetition.co.uk.

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