Honda believes that it’s important for its customers to understand just how hybrids work. So, the brand plans to start a whole new media campaign to educate me, you, and everyone else about how their hybrid (or potentially future hybrid) vehicle works. After all, if you don’t understand them, you might not want to buy one. Well, that’s what the bean counters over at Honda think, anyway. The media campaign will be known as “I was an electric skeptic,” and it’s designed to provide important and easily understandable information about the function of hybrid vehicles. How Honda will choose to differentiate information between EVs, plug-in hybrids, and regular hybrids remains to be seen, but this could get interesting. Or… maybe it’ll be educational.

References

One Minute News: Honda Wants to Educate You on the Very Confusing Subject of Hybrids Exterior
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Read our full review on the 2019 Honda Insight.

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