It’s always a tossup whether manufacturers like Ferrari will bring anything to events like the Goodwood Festival of Speed. While not technically an international auto show, it does attract almost as much attention from the automotive world at this point. So this year, Ferrari is participating, but in a restrained fashion, by sending a 2015 Ferrari California T that has been customized by the Tailor Made department. The blue-and-white color scheme is supposed to be polo and horse-racing themed, appropriate enough for a company with a horse for a logo.

The car certainly looks good, but the main focus here seems to be on the interior material, a proprietary material only available in Ferraris and called “Mycro Prestige.” Questionable name aside, this material is supposed to be pretty impressive; flameproof, water resistant, offering good grip and much thinner and lighter than regular leather. It’s difficult to get of a sense of what it’s like just from the photos, so we’ll just have to take Ferrari’s word for it for now. But it certainly does look good, as does the rest of the car, but that shouldn’t come as too big a surprise.

Continue reading to learn more about this one-off Ferrari California T Tailor Made.

Why it matters

High-end automakers have only recently realized how many of their customers were taking their cars straight from the dealership to an independent shop to be customized, and that there was a lot of money to be made in doing the customization right at the factory. Ferrari’s program for this is called Tailor Made, and it works pretty much the same as the rest of them, with the manufacturer being willing to do most anything the customer is willing to pay for. A lot of manufacturers use show cars like these to show off some of the options available to customers, but Ferrari’s are always pretty exceptional. They are distinct while still being tasteful and restrained, and showing a surprising amount of variety.

2015 Ferrari California T

2015 - 2016 Ferrari California T High Resolution Exterior Wallpaper quality
- image 544879

Read our full review here.

Press Release

Ferrari will be showcasing a very special “Tailor Made” California T at the Goodwood Festival of Speed, inspired by the passion and colours of Polo and Horse racing. The California T encapsulates the ethos of personalisation, with a Bianco Italia three-layer exterior with a double-asymmetric stripe in Blu Hellen mirrored by a sumptuous Blu Sterling interior with Bianco elements and highlights. The car is finished off with 20” forged wheels which have been painted in Blu Hellen and Argento Nurburgring.

One-Off Ferrari California T Tailor Made Will Be Unveiled In Goodwood High Resolution Exterior
- image 634831

This particular California T showcases a new high-tech “Mycro Prestige” fabric material that has been specifically made exclusively for Ferrari. Mycro Prestige is a highly resistant material that offers an exceptional level of grip, and, thanks to its unique mixture of fibres which are only 0.7mm thick, it is only one-third the weight of traditional leather. The material is also flameproof, water resistant and at the same time porous and breathable.

This very special California T Tailor Made will be displayed inside the exclusive Ferrari VIP hospitality enclosure for Ferrari clients, alongside a comprehensive Tailor Made display of materials to provide inspiration for clients to personalise their own Ferrari.

Ferrari Tailor Made

Ferrari Tailor-Made is the exclusive personalisation programme from Maranello developed specifically for clients wishing to create a truly bespoke car that will be a clear expression of their own unique personalities and tastes.

One-Off Ferrari California T Tailor Made Will Be Unveiled In Goodwood Interior
- image 634832

The Tailor-Made programme continues a longstanding Maranello tradition which began in the 1950s and 60s, a time when clients personalised their cars as a matter of course and enjoyed huge freedom when it came to materials, colours and finish. The result was genuinely unique cars tailored to suit the desires of each individual owner.

That prestigious past has now been revived through a programme that permits owners to specify every last detail of their Ferrari, from the exterior livery colour to the cabin trim, via a completely unprecedented choice of finishes, accessories, materials, treatments and colours.

The client’s personal wishes and aspirations lie at the very heart of the Tailor-Made Programme. Owners are assisted and guided through the selection process by their own Personal Designer who is charged with guaranteeing that the resulting cars are both unique and consistent with the Ferrari brand and its tradition. Once the car’s details have been defined, the client can then track all of the various processes involved in its creation, right up until they take delivery. Naturally, they are very welcome to come to Maranello to pick up their car in person if they so wish.

Creativity, research, original materials, superb craftsmanship and attention to detail are the cornerstones of the Tailor-Made programme which offers three collections inspired directly by Ferrari’s DNA: Scuderia, Classica and Inedita.

Scuderia takes its inspiration from Ferrari’s sporting history, offering a choice of racing-derived materials, finishes and liveries. The Classica collection, on the other hand, provides a modern twist on the styling cues and features of Maranello’s iconic GTs. Lastly, Inedita lives up to its name by introducing an element of experimentation and innovation in terms of styling, colours and materials.

One-Off Ferrari California T Tailor Made Will Be Unveiled In Goodwood Interior
- image 634833

Clients are given enormous freedom in their decision making, being able to select everything from traditional and luxury materials, of the likes of cashmere, to trendy ones like denim, and high-tech, innovative carbon-fibre, available to them. This allows clients to achieve a level of exclusivity that’s absolutely unprecedented in the automotive sector. In fact, this is the first time many of the materials offered have been adopted and homologated for use in cars.

Clients are invited to Maranello as part of the Tailor-Made programme. There they will find a dedicated area that looks and feels very much like a haute couture studio with a huge array of samples of materials, treatments and colours to browse. There is also a material scanner that will provide owners with a preview of the final result.

View the full press release Hide press release
Press release
What do you think?
Show Comments
Car Finder: