While just about any McLaren model in standard trim is truly a sight to behold, the experts over at McLaren Special Operations (MSO) have a way of making these machines even more attractive. And that's exactly what happened with this one-of-one 720S coupe, which comes draped in unique paint and gets decked out in a plethora of carbon bits. One McLaren fan was so smitten, they paid $650,000 to get their hands on it, well over twice the car's starting MSRP. And that's a good thing, because proceeds went to benefit a children's charity.

The car was recently auctioned off at the Naples Winter Wine Festival, where it raised money for the Naples Children & Education Foundation. The car was originally equipped in the Luxury specification (as opposed to the base model or Performance spec). From there, MSO added a host of optional equipment, including loads of carbon fiber bits for the interior and exterior. However, the most eye-catching feature is the Nerello Red paint found on the body panels, so named after a type of grape found in the Mascali area of Sicily – appropriate for the Naples Winter Wine Festival, no?

Inside, the 720S comes equipped with Saddle Brown leather upholstery punctuated by Nerello stitching. There's also a customized steering wheel sporting some Carbon Black leather hand grips.

As a reminder, the McLaren 720S comes from the factory with a carbon fiber chassis for low weight, as well as a 4.0-liter V-8 for motivation. The powerplant is pumped up by a double-dose of turbocharging to produce 710 horsepower and 568 pound-feet of torque at the rear wheels. The run to 60 mph takes just 2.8 seconds, while top speed is rated at 212 mph. MSRP starts at $287,745.

References

McLaren 720S

Read our full review on the 2018 McLaren 720S.

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