After the global financial crisis threatened to torpedo its existence, P1, the ultra-exclusive British supercar club, has finally risen from the ashes and will be re-launched at the tail-end of 2009.
The club, which allows its members to use a roster of some of the world’s fastest and most expensive cars, is ready to accept memberships again after suffering through some financial difficulties as a result of the global recession, which affected a variety of industries across the board.
The downside of P1’s return is that most of its original members will have to resign with the prestigious club, although P1 is trying to alleviate the unexpected added costs by offering the original members all their outstanding tier points, which are used by members in exchange for a supercar rental.
According to P1 founder, Michael Breen, "In the event that they come back, our old members will be able to transfer all their benefits and unused mileages on top of their new annual quota."
With a fleet of over 30 supercars, including newly-released exotics such as the Ferrari 458 Italia, the McLaren MP4-12C->ke3514, and the Mercedes-Benz SLS AMG Gullwing, in addition to club mainstays like the Aston Martin DBS->ke1479, the Ferrari 430 Spider, and the Nissan GT-R, Breen is hoping that the allure of driving these cars without any financial risks will be enough for customers – old and new – to apply for memberships. As it stands, at least 50 members have renewed their membership to the exclusive club. While the figure is a hopeful start, it still falls way short from the company’s peak of having 240 members.
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P1 has three packages available for those interested in joining the supercar club. Prices for membership the three packages are £9250 for the entry-level Spa package, £12,250 for the Monza package, and £14,250 for the top-end Monaco package. Each package also entitles members to the aforementioned tier points, which, as we’ve said, members can trade in for more prestigious cars or longer loan periods.