Pagani has established itself as one of Italy’s most well known makers of opulent super- and hypercars and part of what made its creations so popular was the V12 engine that powered them. The engine itself is made by Mercedes-AMG for Pagani, and while the current Huayra’s twin-turbo V-12 is not as loud or characterful as the naturally-aspirated V-12 heart of the older Zonda, it’s still an integral part of the experience.

But now we have news that Pagani is looking to shift its focus away from the V-12, at least in part, since its founder and CEO, Horacio Pagani, has confirmed the company is working on a fully-electric hypercar. Not only that, but Mr. Pagani has also admitted he’s been pondering whether or not to make an SUV for a long time and now that his company’s relationship to Mercedes is so tight and fruitful, he might actually push forward to make it happen.

The company is working on a model to replace the Huayra, currently only known by its internal designation - C10 - which should be a proper gasoline-burning hypercar that will arrive on the scene sometime in 2022.



According to Horacio Pagani, though, the all-electric vehicle won’t just be an electric version of the Huayra replacement. He did admit it will be based around a modified version of the same platform, but that it will be a different vehicle aimed more at younger buyers, mainly Asia and America’s nouveau riche, rather than Pagani’s traditional clientele (affluent European car collectors in their 50s or older).

Not that the company isn’t making money - it is, even with an annual production figure of just 40 vehicles, it’s making a good profit.

This radical departure from the strategy it has been abiding by so far might not only include full electrification and a renunciation of internal combustion, but the company may also build its first-ever SUV. Horacio says that even though he has been thinking about it for years, in order for Pagani’s high-riding vehicle to be successful, it would have to sell for at least €3 million and he still isn’t convinced there is a market for such a vehicle.

Although, with the super-low production figures the company has been practicing since its inception in the early 1990s, we’re pretty sure they’d find buyers for a few dozen multi-million-Euro SUVs each year. Most of which would realistically find homes in wealthy Middle Eastern collectors’ garages, but also in China and North America too (and to a lesser extent in Europe). If Pagani does decide to build a high-rider, he will most likely ask Mercedes nicely to lend its big SUV platform so that he will craft the rest of the vehicle around it. Whichever way he chooses to go, the next few years will be quite interesting for Pagani.

Further reading

The Pagani Huayra Roadster BC Just Debuted On CSR 2

Read our full review on the 2017 Pagani Huayra BC.

Read our full review on the 2018 Pagani Huyra Roadster.

Read our full review on the 2011 Pagani Huayra.