Pennzoil and RCR Street Performance Group collaborate on special edition Chevrolet Camaro

Question: What's the best way to attract attention to your newly-launched line of products so that customers have more reason to buy it?

Answer: Give away a special-edition 2010 Chevrolet Camaro SS for a prize!

Not exactly the most ingenious of marketing ploys, but Pennzoil's sticking to it, and they're even launching the "Get Your Key to Clean" promotion by partnering with RCR Street Performance and giving participants the chance to go home with a brand new, special-edition Camaro SS.

Speaking of the Camaro, it's been completely modded to become quite a beauty in its own right. It's given a Magnussen supercharger, new custom headers, a Wilwood six-piston big brake kit, 22" custom wheels, black out rear light area and tail lights, carbon fiber material on the front splitter, rear diffuser, side skirts, rear spoiler, hood, and, of course, an old school grille.

So how exactly do you win this magnificent piece of machinery? Well, all you need to do is hop onto the Pennzoil website, fill out a form, submit, and you're entered in the contest! Piece of cake!

The contest runs until July 31 where Pennzoil will pick five finalists and treat them to an RCR VIP Experience at the Bank of America 500 at Charlotte Motor Speedway the weekend of October 16, 2010. A ceremony will then be held right before the start of the NASCAR Sprint Cup race where each of the five finalists will be given a key, one of which will start the engine of the RCR Street Performance Camaro SS. The finalist with the key that starts the engine will win the car and be announced the Grand Prize Winner.

Press Release after the jump

In late May, Pennzoil announced the start of the "Get Your Key to Clean" promotion to celebrate the launch of Pennzoil's best cleansing portfolio of products ever. The promotional sweepstakes provides consumers the opportunity to win a VIP weekend at the Bank of America 500 in October, as well as a 2010 Chevrolet Camaro SS, a piece of automotive history, the first vehicle produced by the newly formed RCR Street Performance Group.

The special edition 2010 Chevrolet Camaro SS is the first of its kind and has been up-fitted and enhanced with numerous performance upgrades that are befitting one of the most successful NASCAR teams, Richard Childress Racing, and the maker of some of the most technologically advanced motor oils available, Pennzoil®. Additions to the vehicle include a carbon fiber body kit to increase downforce and performance, a completely reupholstered interior using the iconic colors of Pennzoil® and RCR, and a completely revamped suspension and supercharged engine for NASCAR-inspired performance. Contestants can go to www.pennzoil.com to register to win it.

"The RCR Street Performance 2010 Camaro SS project is an opportunity that translates more than 40 years of RCR racing knowledge to the neighborhood garage. Only three of these high-performance street cars will ever be built, so the winner of the Pennzoil 'Get Your Key to Clean' sweepstakes will end up owning a piece of history," said Richard Childress, president and CEO of Richard Childress Racing. "Through the Pennzoil 'Get Your Key to Clean' promotion, the folks at Pennzoil have provided an exciting opportunity for one lucky race fan to win a very special street car."

The RCR Street Performance Group was created for people with a unique appreciation for the finer - and faster - things in life. From the design and production of high-performance engines, to the precision fabrication of chassis and bodywork, to the custom design and manufacture of parts for both engines and chassis, the RCR Street Performance Group is the culmination of more than 40 years of championship racing experience at Richard Childress Racing.

Just this year, the RCR Street Performance Group has taken the years of experience and knowledge gained on some of NASCAR's toughest tracks and begun completing performance upgrades on various Chevrolet vehicles. The 2010 Camaro SS is the first of many models to be modified by the fabled race shop and made available to consumers. Allowing the Camaro SS to be the prize for one lucky consumer is a further testament to the technological relationship that RCR and Pennzoil share.

Since the start of the Shell-Pennzoil sponsorship of the No. 29 car in 2007, Pennzoil's technical support program with RCR has provided the race team with its most advanced motor oil technology along with the support of a team of industry leading scientists. Through excellent collaboration, Pennzoil's team of scientists engineer motor oils that resist heat, shear and wear, while keeping the engine clean even during the most demanding race conditions. The most recent example of this collaboration is the use of the Hyper Cleansing Technology(TM) found in Pennzoil Ultra(TM) motor oil in each of the engines on the track for RCR.

"Building on the success of Pennzoil Ultra(TM), today marks the beginning of the next generation of Pennzoil® as we have engineered our motor oils to provide consumers with the best cleansing Pennzoil® oils ever," said Pennzoil Global Brand Manager Debbie Van Schalkwyk. "Our new portfolio of products includes five Pennzoil® motor oils that elevate cleansing and engine protection beyond industry requirements. We are happy that RCR has worked with us to celebrate this milestone by helping make 'Get Your Key to Clean' an exciting promotion for our consumers."

The "Get Your Key to Clean" promotion, which runs through July 31, 2010, will treat five finalists and a guest to an RCR VIP Experience at the Bank of America 500 at Charlotte Motor Speedway the weekend of October 16, 2010. A ceremony will be held before the start of the NASCAR Sprint Cup race where each of the five finalists will be presented with a key, one of which will start the engine of the RCR Street Performance Camaro SS. The finalist with the key that starts the engine will win the car and be announced the Grand Prize Winner.

To see the official rules and for more information about the promotion, how to enter and additional details about Pennzoil's best cleansing portfolio of motor oils ever, visit www.pennzoil.com. For more information about the RCR Street Performance Group visit www.rcrstreetperformance.com.

The complete list of performance upgrades are as follows:

Exterior Accents:

-- Front Splitter: Carbon Fiber

-- Rear Diffuser: Carbon Fiber

-- Side Skirts: Carbon Fiber

-- Rear Spoiler: Carbon Fiber

-- Hood: Carbon Fiber Scoop

-- Custom paint and graphic

-- 22" Custom Wheels, Front 22x9, Rear 22x10.5

-- Performance Tires, Front 295/30/22, Rear 265/35/22

-- Black out rear light area and tail lights

-- Old School Grille