French automaker is getting snazzy with the 508 First Edition

The all-new Peugeot 508 is getting the limited edition treatment in the form of a range-topping, all-new, 508 First Edition. The limited edition sedan will only see a run of 200 units, all of which will be available exclusively for the U.K. market. Beyond its label, the 508 First Edition packs plenty of exterior, interior, and tech features, all of which come either as exclusive additions or standard equipment on Peugeot’s answer to the Volkswagen Passat.

Peugeot 508 First Edition Shows its Teeth in Geneva; Sets its Sights on the Volkswagen Passat Exterior
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In the case of the 508 First Edition, the limited-run sedan distinguishes itself with a pair of exclusive colors — Ultimate Red and Dark Blue

It certainly didn’t take long for Peugeot to roll out a special edition 508 just two weeks after the next-generation 508 made its own debut. But such is the case these days in the auto world. New cars are now being accompanied by exclusive “first edition” models as a way for automakers to increase the exposure of the model. It’s not just Peugeot, either. Mercedes-Benz does it routinely with all the new models it’s released over the past few years.

In the case of the 508 First Edition, the limited-run sedan distinguishes itself with a pair of exclusive colors — Ultimate Red and Dark Blue — that can be combined with black accents applied to its front fascia. A new set of 19-inch Augusta alloy wheels also come standard on the 508 First Edition. The wheels carry a two-tone design with matching grey coating, a slick combination that complements the available body colors.

Peugeot 508 First Edition Shows its Teeth in Geneva; Sets its Sights on the Volkswagen Passat Interior
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The sedan’s cabin is designed with Zebrano-type wood decorum, Alcantara trimmings, and black leather upholstery with copper stitching lines.

As slick as the exterior is, it pales in comparison to what Peugeot did to the 508 First Edition’s interior. The sedan’s cabin is designed with Zebrano-type wood decorum, Alcantara trimmings, and black leather upholstery with copper stitching lines. Peugeot’s new i-Cockpit layout is also prominent in the sedan. It’s made up of a compact steering wheel that’s dressed in perforated full-grain leather. There’s also an installable head-height digital panel and a 10-inch HD capacitive touchscreen system that comes standard on this model. Satin chrome decor, a black roof liner, full LED concealed lighting, aluminum pedals, and door sills marked “First Edition” complete the exclusive items included in the limited edition 508.

On the tech front, the special edition sedan gets a bevy of gizmos, including fully automated parking assistance, a 360° color camera system, night vision for reduced visibility driving, Inviolability Pack, and a wireless smartphone charging plate. As a nice cap to this overloaded limited edition, Peugeot is also throwing in a FOCAL high-fidelity acoustic system, which includes ten loudspeakers.

Peugeot 508 First Edition Shows its Teeth in Geneva; Sets its Sights on the Volkswagen Passat Exterior
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Customers get the benefit of choosing between two engine options: a gas unit with 225 horsepower on tap and a diesel version that packs 180 horsepower in output

Power upgrades are not part of the package, but interested customers get the benefit of choosing between two engine options: a gas unit with 225 horsepower on tap and a diesel version that packs 180 horsepower in output. Both units come with an eight-speed automatic transmission.

The special edition 508 is already available for early reservation. If you’re interested, you can reserve now and get four years of free servicing via a Service Contract and a set of FOCAL Wireless Headphones. Deliveries of the Peugeot 508 First Edition will start in October 2018.

References

Peugeot 508 First Edition Shows its Teeth in Geneva; Sets its Sights on the Volkswagen Passat Exterior
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Read our full review on the 2018 Peugeot 508.

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Read more Peugeot news.

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Read more Geneva Motor Show news.

Press release

PEUGEOT has unveiled a range-topping all-new 508 First Edition with a limited run of just 200 vehicles for the UK.

Revealed at Geneva Motor Show, this high-spec version of the all-new 508 is now available for customer reservations, both online and in PEUGEOT Dealerships across the country.

The all-new 508 First Edition packs an impressive array of innovative tech on-board, taking the technology offering to a whole new level. It includes fully automated parking assistance, a 360° colour camera system, night vision for reduced visibility driving, Inviolability Pack and a wireless smartphone charging plate to keep your mobile’s battery topped up during long drives.

Mark Pickles, PEUGEOT UK Marketing Director, said: “Following the unveiling of our all-new PEUGEOT 508, we are delighted to reveal the limited run all-new 508 First Edition. This premium spec level brings innovative PEUGEOT technology and cutting-edge style to complement the model’s radical new ‘fastback’ design.

“This vehicle is now ready to reserve in advance, offering our customers a unique opportunity to own the most advanced PEUGEOT ever built and to be at the vanguard of our attack on the D-segment with a car that will really turn heads.”

Customers who make an early reservation will also be rewarded with 4 years of free servicing via a Service Contract and as a personal “thank you”, will also receive an exclusive free gift – a set of FOCAL Wireless Headphones.

The all-new 508 First Edition offers a choice of two of PEUGEOT’s most efficient, high-performance engines - a PureTech 225 bhp EAT8 petrol or a BlueHDi 180 bhp EAT8 diesel engine.

On reservation of an all-new PEUGEOT 508 First Edition, customers will be required to pay a nominal £250 reservation deposit by credit/debit card. Deliveries will begin in October 2018.

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