Peugeot Turns to Dancers to Sell its New 208

We haven’t seen a new Peugeot sold in the U.S. since the company pulled out of our market in 1991, and we will likely never see one again, despite their loose ties to Chrysler. This doesn’t mean that they don’t produce some cool cars, which they most certainly do. Another cool thing they do is take risks when it comes to marketing. This can lead to an absolute win or a complete loss.

This leads us to the all-new Peugeot 208, which is the European super-mini car that the automaker released as the XY Concept in Geneva. This isn’t your typical run-of-the-mill super-mini, however, as it features an impressively modern design that takes the super-mini class to a whole new level. But we are not here to talk about the 208 and its deceptively large cabin, and ultra-low emissions diesel engines. Nope, we are here to talk about only one thing… Dancing!

That’s right, Peugeot it pulling out all the stops in advertising the new 208 with the release of the “Let your Body Drive” ad campaign. It features Marquese “Nonstop” Scott – a dancer who gained fame from a viral video – performing some sweet moves around a parking lot.

Little homage is paid to the 208, as the video centers around Scott’s dancing. It’s kind of similar to those blue jeans commercials that have more to do with a scantily clad person than the jeans themselves. The commercial is just there to get your attention and make you remember it. Ah, isn’t marketing cool!

So kick back and crank up your speakers, then watch the above video of something that would likely injure most of us. We think this one is an absolute win for Peugeot. Have a look at the car too; it’s really pretty cool… for a super-mini.


What do you think?
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  (600) posted on 04.23.2012

They’ve got a unique kind of advertising, and the dancer in the video was indeed performed really good. Peugeot absolutely makes the super-mini advance to the next level of modern design!

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