The general rule with automotive startups is to see what they’re offering, and then take it with a grain of salt. Time and again, we’ve seen startup brands promise the world with electric supercars, only to watch those promises go up in smoke for one reason or another. That said, something’s different about Automobili Pininfarina. The automaker is barely a week old, but it traces its roots to one of the most respected auto design houses in the world. That should count for something, especially now that Automobili Pininfarina has its first model, the PF0 electric hypercar, in development.