The creative team at Maverick Business Adventures are organizing their latest high end out for Fortune 500 faces to not only interact in a high octane environment, but also give back to those in need. This September 30th, twenty different million dollar CEOs will have their hair dyed pink before setting across California’s magnificent Pacific Coast Highway in 400 HP super cars. Led by hair care expert John Paul Mitchell, the participants in the "Totaly Rad 80’s Maverick Road Rally" will depart from an undisclosed location in L.A. before heading north through San Francisco and eventually ending up in Nappa Valley.

Pink haired CEOs will cruise around in high end Italian sports cars for charity
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These types of events are intended for up and coming entrepreneurs to socialize in a relaxed environment where they can network and pick up the good habits of their fellow companions. The reason that the captains of industry participating in the "Totaly Rad 80’s Maverick Road Rally" will be wearing an alternatively colored hairpiece is to promote cancer awareness month. The founder of Maverick Business Adventures, Yanik Silver is eager to get the road rally underway, saying that he "can’t wait to watch teenagers dying the hair of millionaire CEOs pink." However, as funny as it seems for a member of the Frtune 500 list to be sporting a very punk like pink hairdo, the “color washes out after two or three washes - apparently.”

Press release after the jump.

Pink-Haired CEOs Drive Ferraris and Lambos Up PCH

On Septmber 30th, Twenty CEOs will leave Marina Del Ray in 400hp supercars after having their hair dyed pink to promote Cancer Awareness Month. Maverick Business Adventures and hair care company John Paul Mitchell are teaming up to launch the ‘Totally Rad 80’s Maverick Road Rally’. Hair care billionaire John Paul DeJoria will be at the launch of the event, as the Mavericks raise thousands of dollars for the Boys and Girls Club of Echo Park, CA and for Cancer Shmancer, Fran Drescher’s cancer fighting charity.

“I can’t wait to watch teenagers dying the hair of millionaire CEOs pink,” says Yanik Silver, founder of Maverick Business Adventures. “The hair color washes out after two or three washes - apparently.”

After leaving LA, the Mavericks will motor north to Big Sur, San Francisco and finally into the Napa Valley. In Nappa, Hal Oates from, wine concierge for Neiman Marcus and Andrew Harper Hideaway Report, will host the night’s dinner.

All members of Maverick Business Adventures must run a $1M plus company. The Mavericks meet every few months to combine networking and high adrenaline adventure. According to Maverick member and online media entrepreneur Drew Kossoff, it’s worth every penny. "I would be shocked if I didn’t generate at least a million dollars in the next 12 months from the ideas and tactics that I learn from other people as well as from the new relationships and partnerships that I am going to pursue after this event."

“It’s the perfect mix of high-octane fun, relaxation and networking,” claims member Tim Houston, founder of

Yanik Silver, internet entrepreneur and self-made millionaire, founded Maverick Business Adventures to blend high-level business building, outrageous adventure and charitable giving forward. In San Francisco, the Mavericks will fly in a zeppelin, then hold a session empowering and teaching young entrepreneurs how to take their companies to the next level.

There are still four spots on the ‘Totally 80s Road Rally’ for CEOs that want to support good causes and drive America’s greatest highway in Europe’s fastest cars.

Source: Maverick Business Adventures

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  (334) posted on 03.7.2011

I hate this color! And beside many times that I have wish that Mustang just disappeared or go away! Its so old. I think we didn’t need it anymore. There’s a lot of fresh design out in the market!

  (380) posted on 08.25.2010

That’s ... Lol, just kidding, a car in hot pink paint is so rare.

  (765) posted on 02.7.2010

I don’t think that it would be that much of a great idea to face teenagers and kids with pink hair. I mean they might feel like its a great idea and have their hair colored pink as well. But the reasons and proceeds of their intentions as well so I guess that they should just explain it well to the kids.

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