Volvo’s performance brand is coming along nicely

Polestar’s status as a standalone brand may still be fresh in a lot of people’s eyes, but that hasn’t stopped the company from already making big plans for the future. According to reports, that “future” will now include a pair of new models, including the Tesla Model 3-rivaling Polestar 2 saloon and the Polestar 3 SUV. Both models are expected to debut in the coming years, though the Polestar 2 will arrive sooner in 2020 than the Polestar 3, which is set for a 2022 debut.

Polestar 2 to Launch in 2020, Not to Kill Tesla, but to Compete with it Exterior
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The two new models not only help build the company’s legitimacy, they also provide a better perspective of what we can expect from Volvo’s new performance brand

This is big news for Polestar as it tries to build its brand from the ground up. The two new models not only help build the company’s legitimacy, they also provide a better perspective of what we can expect from Volvo’s new performance brand. The Polestar 2 will arrive sooner, and it’s taking the form of an all-electric saloon that will compete against the Tesla Model 3. “Polestar 2 will join the competition with Tesla Model 3, so people should have an understanding of the size and the price tag as well. It will start around €40,000 (£35,000),” Polestar CEO Thomas Ingenlath told Auto Express.

Ingenlath added that Polestar plans to unveil the Polestar 2 in the second half of 2019, ahead of the planned launch that will “begin around the start of 2020.”

Once the Polestar 2 is out on the market, the company will shift its focus on the Polestar 3, which Ingenlath describes as “an SUV with a low, aerodynamic silhouette.” Details are still scarce on both models, but the segments they’re being slotted in paints a clear picture of what we can expect from the Polestar in the coming years. The Polestar 1, for example, will occupy the premium segment. The Polestar 2 will be the “volume” model of the brand and the Polestar 3 will be its resident SUV.

Polestar 2 to Launch in 2020, Not to Kill Tesla, but to Compete with it Exterior
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Once the models become available, potential buyers will be presented with a number of purchase options, including through a subscription service

In that vein, the Polestar 1 and 3 will share the same production facility in Chengdu, China. The Polestar 2, on the other hand, will be built in another facility by virtue of the planned production volume of the model. According to Auto Express, the Polestar 2 will require a production facility that can accommodate the production of 50,000 units annually.

Once the models become available, potential buyers will be presented with a number of purchase options, including through a subscription service. This option allows buyers to pay flat monthly fees for the car over a period of two or three years. Once that contract is up, the car is returned to Polestar. "The way you own a Polestar, we believe is an appealing to people, as you have a much more precise idea of what it actually costs to own,” Ingenlath said, referring to the subscription service. “It is a very clear and committed price per month and is hassle-free.”

References

Polestar 1

Polestar 2 to Launch in 2020, Not to Kill Tesla, but to Compete with it
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Read our full review on the 2018 Polestar 1.

Source: Auto Express

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