Volvo’s performance division has a chance to shine a spotlight on its own name

There once was a time when Polestar didn’t amount to much. Sure, it was known as Volvo’s performance division, but with the Swedish company mired in its own dire straits, nobody gave two cents about what Polestar could do. It’s refreshing to know that times sure have changed on that front. Volvo, now under the ownership of Chinese automaker Geely, has risen from the ashes to become a legitimate competitor in the premium car market. The brand’s success is also trickling down to Polestar, which is on the verge of becoming its own standalone electric sports car brand.

Word of Polestar’s reported ascension to standalone brand status comes by way of Auto Express, which added that if things fall according to plan, we can see the first Polestar-branded model before the calendar flips to 2018. According to the report, Geely has its sights set on the Volkswagen Group’s own push to build a field of electric sports cars among its own sub-brands. The motivation to compete in that market is being seen as the catalyst for this plan to give Polestar its own podium, no different from what Mercedes-Benz has done with AMG. As far as specific plans are concerned, nothing has been revealed to give us any reason to expect what Polestar could be up to. We do know that it will continue to develop performance upgrades for existing Volvo models, as it has done ever since it was created back in 1996. As for the future of Polestar, the only thing we can say at this point is that it’s shining brighter than it’s ever been.

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Good things ahead for Polestar

2016 Volvo V60 Polestar High Resolution Exterior
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It’s still a long ways from getting to the point where it can compete against the likes of Mercedes, Volkswagen, and BMW

Once again, Geely is showing that it has no problem shaking up some trees in hopes of breaking up the establishment. As if reviving Volvo and launching LYNK & Co. as an electric car company wasn’t enough, it’s taking its expansion to yet another segment with its plan to make Polestar a standalone electric sports car brand.

I don’t even know what these plans will eventually look like in the future, but I am excited about the possibilities. It’s a testament to the kind of hard work that Geely has put into becoming a force in the auto industry. It’s still a long ways from getting to the point where it can compete against the likes of Mercedes, Volkswagen, and BMW, but it’s definitely making some noise in that regard. You can’t help but appreciate that.

2016 Volvo V60 Polestar High Resolution Exterior
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Volvo is taking its expansion to yet another segment with its plan to make Polestar a standalone electric sports car brand

As far as Polestar is concerned, I’m looking forward to seeing what it can do as a standalone electric sports car brand. It may not have the monolithic resources of the German titans, but it does have a parent company that’s looking out for its best interests. That’s a lot more than what you can say about Volvo and Polestar before Geely stepped into buy them. I’m excited about this development and I’m pretty I’m not the only one. Polestar has proven its worth in the past 21 years it’s been around. Now that it’s about to be given a much bigger platform than it’s had in the past, the possibilities of what we can all look forward to suddenly becomes that much more exciting., and if the plans to make it a standalone brand comes to fruition, that star we’re talking about is going to be lit in more ways than one.

Source: Auto Express

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