Questions remain on how customers are going to get their hands on one

The Polestar 1 is turning out to be a more popular model than even Polestar anticipated. Volvo’s new performance brand initially planned to produce a limited run of 1,500 units, spread out at 500 units per year. But, with consumer demand skyrocketing, Polestar is now considering increasing the car’s supply to at least accommodate the rising demand. In the meantime, Polestar is scheduled to begin taking €2,500 ($3,000) deposits for the sedan next week.

2018 Polestar 1 Exterior Wallpaper quality
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Very similar to the Volvo S90

The rising demand for the Polestar 1 isn’t a surprise. A lot of people have been talking about since there was an inkling that Volvo was going to develop a model like it. That goes back to 2013 when the Swedish automaker presented the Concept Coupe back in 2013. Since that time, Volvo decided to separate Polestar from itself, raise it as a stand-alone performance brand, and help it develop the Polestar 1 that everyone and their dog seems to have fallen in love with.

2018 Polestar 1 Exterior
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Uses the Volvo Scaleable Platform Architecture
There are already 6,000 customers who are interested in the car, and that’s without a confirmed price tag.

In fact, Polestar COO Jon Goodman told Auto Express that there are already 6,000 customers who are interested in the car, and that’s without a confirmed price tag. You don’t need to be a rocket scientist to figure out that demand for the Polestar 1 has quadrupled the company’s supply plan. If recent trends hold, the demand for the car could increase even more once all details about it are unveiled.

Fortunately, Goodman indicated that supply of the car could easily be doubled if the situation presented itself. Resources shouldn’t be an issue because Polestar has Volvo and parent company Geely backing it up. Infrastructure is also covered because the company is set to open ground on a massive production facility in China where all Polestar 1 units will be made. It’s just a question of piecing the right puzzle pieces together to make sure the picture is complete.

2018 Polestar 1 Exterior Wallpaper quality
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Goodman indicated that supply of the car could easily be doubled if the situation presented itself.

In the meantime, there are other concerns surrounding the Polestar 1 that needs to be ironed out. Chief among them is how exactly are customers going to get their hands on one. For the longest time, Polestar has made it clear that the Polestar 1 will be primarily offered through a subscription service that will include “all-inclusive, no deposit, flat monthly payments.” That seemed straightforward enough, except that Polestar is now actually taking deposits for the model.

Things got even more confusing when reports came out that the Polestar 1 would be priced around €150,000 (around $185,000) if Polestar decided to sell its models outright. All that happened before Polestar CEO Thomas Ingenlath told Autoblog at the Geneva Motor Show that the brand will rely “100%” on a subscription service.

2018 Polestar 1 Exterior
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We’re inclined to believe that Polestar is leaning heavily on a subscription service for its models

So what gives, exactly? We’re inclined to believe that Polestar is leaning heavily on a subscription service for its models because that’s been the dominant narrative since the model was introduced last year. But, if it’s going to follow that method and stick to its earlier claims, why is there a deposit requirement now? Are customers depositing for a slot or the actual car?

Clearly, Polestar needs to set the record straight once and for all. I don’t suppose this confusion is going to be enough to quell the interest in the sedan — it’s an awesome car! — but it should clarify whatever confusion remains on how exactly customers are going to get their hands on one.

References

Polestar 1

Polestar May Increase Production Figures to Satisfy Demand for the Polestar 1
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Read what we had to say in our full review of the Polestar 1

Polestar

The Polestar 1: A Repurposed Volvo Concept from 2013
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Get up to date on the latest Polestar news

Source: Auto Express

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