Porsche 911 GT3 Versus Jet Fighter - Dopamine Wars: Video
This isn’t the first time that a sports car has been pitted against a jet fighter for the sake of marketing, but I’m pretty sure it is the first time that this specific type of comparison has been done. Porsche Netherlands came up with the idea of measuring the neurotransmitter dopamine secreted by a subject’s brain while first being a jet fighter passenger and then riding shotgun in a Porsche 911 GT3.
The fighter jet in question is none other than the Aero L-39 Albatros, the most widely used jet trainer in the world, and you can be sure that it’s able to deliver a lot more G-force to its passenger than any Porsche 911, even in GT3-spec. As it happens, G-force levels aren’t the only reasons for a person’s rising dopamine levels while being thrown around. Excitement does it as well. According to the results of the two rides, the airplane won overall, but the Porsche’s numbers were mighty close for something whose wing is supposed to keep it on the ground, not in the air.
According to the footage above, the funky-looking red cap that the test subject was wearing is actually an EEG monitor, which recorded his brain activity during both rides. As the "scientist" in the video concludes, "taking a hard left in a fighter jet is similar to taking a hard left in a Porsche." Or something like that. Either way, the 911 GT3 is probably the last Porsche to actually need this type of marketing, don’t you think?