Porsche chief Matthias Muller today confirmed the brand is working on plans for a seventh model series. Speaking at the Porsche’s annual meeting in Stuttgart, Germany, Muller said a new model will be added to the Porsche lineup "in the near future," adding that "there are already promising plans, but no board decision yet."

Muller didn’t go into details about what kind of model is on the drawing board, which leaves plenty of room for speculation. According to past reports, there are three possible scenarios. One is a mid-engined supercar slotted below the 918 Spyder, another is a smaller-than-the-Panamera sedan, and the third, which is intriguing, says Porsche could build a competitor for the Tesla Model S.

Which of the three is more likely remains a mystery in the meantime, and it seems Porsche is in no hurry to reveal additional info. "There is no urgency whatsoever here," Muller stressed, adding that the brand will focus on its successful "derivative strategy for the existing model series" for now. So don’t expect the seventh Porsche series to arrive earlier than 2018.

Meanwhile, Porsche is apparently preparing to roll out new versions of existing models. "This year we have already made people sit up and take notice with the Cayman GT4 and the 911 GT3 RS. And you can expect further highlights from us in the coming months," Muller added.

Continue reading to learn more about Porsche’s seventh model.

Why it matters

The news of a seventh Porsche model series comes as the brand revealed the numbers of yet another successful financial year. Profit was up five percent to €2.7 billion in 2014, and deliveries rose 17 percent to 189,849 cars. With demand for luxury cars expected to rise further this year, thanks to growth in China and the U.S., Porsche’s immediate target is to break the 200,000-unit barrier, now that the Macan is getting ready to celebrate a full year since arriving in dealerships.

2018 Porsche 988

2018 Porsche 988 Exclusive Renderings
- image 559178

Press Release - Matthias Müller Speech

We are looking forward to the new members of the Porsche team. Because one thing is clear: we will only be able to secure and extend our market leadership if we succeed in attracting and retaining excellent employees in the future. As you know, I was reappointed Chairman of the Executive Board of Porsche AG for another term of office in January of this year. Furthermore, two weeks ago the Executive Board of Volkswagen AG appointed me to the Group Board of Management. I see it as a great honour and a sign of confidence to be a regular member there. However, I would like to emphasise that this appointment will not affect my work here at Porsche in any way. It goes without saying that I will remain Chairman of the Executive Board here in Zuffenhausen. Together with my colleagues I have lots of plans here.

For example, in the not too distant future we will present a seventh model series. But I am not yet able to tell you exactly when this will happen. There are already promising plans, but no board decision yet. But one thing is clear: there is no urgency
whatsoever here. Because we are very successful with our derivative strategy for the existing model series. And we will intensify this strategy. Our derivatives meet the wish of many of our customers to own a vehicle that is as individual as possible. In this respect, this year we have already made people sit up and take notice with the Cayman GT4 and the 911 GT3 RS. And you can expect further highlights from us in the coming months.

There is one thing that I would like to expressly mention today: Le Mans! At the annual press conference last year I told you that for our return to the world’s most famous endurance race our focus was not primarily on "winning" but rather on "keeping up" with the competition. We did more than just keep up. But when you’re thwarted so close to the finishing line as the leader – as we were – then it’s certainly painful! On this day I sympathised with the team and all our fans who followed the race on the track or live here at the museum. But those who know us understand that we love sporty competition and that we are already eagerly anticipating this year’s race in Le Mans.

View the full press release Hide press release
Press release
What do you think?
Show Comments
Car Finder: