Porsche Delivers More Than 200k Vehicles In One Year For The First Time Ever
Porsche had a really successful sales year in 2015 as for the first time in its illustrious history, it has sold over 200,000 vehicles in a single year. In the first 11 months of 2015, the German automaker has delivered 209,894 cars all over the world. That number easily surpasses the previous record it set in 2014 when it made a total of 189,849 deliveries globally. What’s even more impressive is that Porsche broke the 200,000-sales barrier with one month left (December) to spare in the calendar year.
Porsche’s sales volume grew 24 percent in the first 11 months of 2015 compared to the same time period in 2014. As expected, Europe remains the biggest market for the German automaker, accounting for 70,509 sold units from January to November 2015. That’s 30 percent better than its sales figure in the same time last year. The carmaker’s home country of Germany remains one of its biggest markets with 26,992 sold units. Only China with 54,302 units and the US with 47,819 units sold more Porsche models in the first 11 months of the year.
Of all its models, the Cayenne remains the most preferred vehicle in the Porsche lineup. In the first 11 months of the year, the popular SUV has accounted for 68,029 models, 14 percent better than its numbers in the same time period in 2014. More importantly, sales of the Cayenne represents almost a third (32 percent) of the company’s entire sales volume. Extrapolating the total sales numbers with projections for December 2015, it wouldn’t be surprising to see Porsche sell over 230,000 units for the entire year.
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Why it matters
Considering how important it is for automakers to post healthy sales numbers, Porsche breaking 200,000 sold units in a single year with one month left in the calendar is a huge accomplishment. Actually, it’s not even huge. It’s monumental. It’s the kind of stamp of approval every automaker desires. As good as a company is in developing cars and accompanying it with revolutionary technology, none of it is going to matter if people don’t end up buying these cars.
Porsche has found a way to combine all of these things and still make their models attractive to customers. It’s a testament to the work being put in by everybody in company to make this possible. Detlev von Platen, Member of the Executive Board – Sales and Marketing of Porsche AG, even hinted that bigger and better things are coming from the German automaker now that its sales volume is “well ahead of schedule.”
That’s another sign that Porsche is quickly becoming one of the most popular brands in the world, if it isn’t there already. There’s certainly no denying that the future is bright over there in Stuttgart. The challenge now is to be able to sustain this incredible momentum in the years to follow. It’s going to be a tough act to replicate selling over 200,000 units in a year. But, if Porsche continues down this path, 200,000 might end up becoming a conservative benchmark.
Read our full review on the Porsche Cayenne here.