Porsche Design releases 2010 spring/summer line
Porsche just may be the masters of perfect timing.
Just in time for the holidays, Porsche Design is set to release a new collection for its spring and summer merchandise line out on the market.
In collaboration with sports retailer Adidas, Porsche Design will be releasing a completely new line of products including shock-absorbing sneakers (called the ‘AC Bowman’), golf t-shirts, duffel bags, weatherproof jackets called the “Spray Light Top", which, according to Porsche ‘fuses technical outdoor performance with timeless style. The wind and waterproof GORE-TEX® Paclite® Shell offers superior breathability and includes a 28,000 mm-water column, while remaining extremely lightweight and packable.’
All the said items are now available at Porsche Design stores anywhere in the world, making it a perfect holiday present for your loved ones – even if they don’t own a real Porsche.
Engineered luxury sportswear
The Porsche Design Sport Spring/Summer 2010 Collection
Stuttgart/Herzogenaurach. Porsche Design Sport – the collaboration between adidas and Porsche Design – fuses performance technologies with highly refined male style. With the Spring/Summer 2010 collection Porsche Design Sport enters its seventh season.
Functionality, top quality technology and striking design set the Porsche Design Sport Spring/Summer 2010 range apart. "Driving", "Golf", "Running/Fitness", "Tennis", and "Water/Snow" are the categories that make up the collection of apparel, footwear and accessories. With each piece, exclusive materials are combined with performance-enhanced details and superior craftsmanship to create a signature look that is cutting-edge, modern and timeless.
For Spring/Summer 2010, Porsche Design Sport focuses on the "Water/Snow" category, with "Water" being the seasonal highlight. To test and develop the perfectly crafted Porsche Design Sport sailing range, 3-times Olympic gold medalist and 2-times America’s Cup winner Jochen Schümann provided significant support, testimonials and advice.
The footwear highlight product is the "AC Bowman". Engineered in cooperation with Jochen Schümann, it is tailored for fast, flexible agility using shock-absorbing adiPRENE®. The fast-drying mesh upper and sticky rubber outsole for wet deck traction make this high performance item the perfect fit for inshore as well as offshore racing. The "Horizon II" marks adidas’ 2nd approach to luxury sailing. Its premium design and innovative drainage system have made it a favourite of Jochen Schümann and his team.
In apparel, the "Spray Light Top" fuses technical outdoor performance with timeless style. The wind and waterproof GORE-TEX® Paclite® Shell offers superior breathability and includes a 28,000 mm-water column, while remaining extremely lightweight and packable. The "Spray Light Top", also engineered in cooperation with Jochen Schümann, includes other details such as a stow-away storm hood, waterproof half-zip and neoprene accents. Rounding off the highly functional sailing range are exceptional accessories like the "Navigator" and "Cargo" bags; these use waterproof materials in combination with the latest in bonding and seam sealing technology.
In "Running/Fitness" Porsche Design Sport introduces the "Bounce:S²" – the next generation of the premium running shoes "Bounce:S". The first of these was launched in January 2008 and has been recognized with several awards, including the "Plus X Award 2008", Europe’s biggest technology, sport and lifestyle competition. That same year, an international jury of design experts granted the "Bounce:S" the German "Red Dot Design Award" for innovative design and the renowned "Time" magazine awarded the high-tech running shoes as one of the best 50 inventions of the year. The "Bounce:S²" takes a new approach to comfort
and design: a one piece and virtually seamless mesh outer layer engineered for breathability and step-in comfort is affixed to a futuristic RPU exoskeleton that brings structure to the shoe, while guarding it against abrasion.
The Porsche Design Sport collection will hit retail in January 2010 and will be available in selected high-end boutiques, adidas Sport Performance Concept Stores and Porsche Design Stores worldwide.
Stylish yet understated, casual yet technical, Porsche Design Sport is defining a new era of engineered luxury sportswear.
The adidas Group is one of the global leaders in the sporting goods industry offering a wide range of products around the three core segments adidas, Reebok and TaylorMade-adidas Golf. Headquartered in Herzogenaurach, Germany, the Group has approximately 31,000 employees worldwide and generates sales of about 10.3 billion.
Porsche Design is a luxury brand with particular focus on technically inspired products. The brand was founded in 1972 by Ferdinand Alexander Porsche, and since then its products have stood for functional, timeless and purist design. The product portfolio includes classic men’s accessories, a sport and fashion collection as well as electronic products and a men’s fragrance range. The products are designed in the Porsche Design Studio in Zell am See, Austria, and sold worldwide in own stores, shop-in-shops, high quality department stores and exclusive retail outlets.
Jochen Schümann is a 3-times Olympic Gold medalist (1976, 1988 and 1996) and 2-times America’s Cup Winner with the team Alinghi (2003, 2007). He was furthermore ISAF World Sailor of the Year (1996). For the past two years, Jochen Schümann has provided significant support, testimonials and advice to test and develop the perfectly crafted adidas Porsche Design Sport sailing range. Together with his team "All4One" he is outfitted with Porsche Design Sport products.
Source: Porsche Design