For the second year in a row, Porsche Design is diving into the mobile phone market with the announcement that they are set to release a new edition of their P’9552 mobile phone.

Created straight out of the brand’s facility in Austria, the new phone will be called the P’9952 Black Edition, which upon closer inspection, looks similarly the same as its predecessor that was create from a block of solid titanium, except that this one now comes with black tones.

According to Dr. Juergen Gessler, Porsche Design’s CEO, the whole idea of releasing a Black Edition of the P’9952 mobile phone stemmed from Porsche Design’s history of using the color black in a lot of their products – incidentally, their very first product was an all-black wristwatch.

"As is typical for Porsche Design, the black has a functional background,” he said. “The Chronograph I is derived from the appearance of the non-reflective instruments used in racing cars, in which everything right down to the instruments is matte black. This avoids unwanted reflections and guarantees easy readability."

Despite the announcement of the impending release of the new edition P’9552 mobile phone, Porsche is still withholding any and all key features of the new mobile, stopping short of saying that the P’9952 Black Edition comes with "excellent sound and image reproduction," as well as "innovative functions", although it’s has already been known that the new mobile comes with an innovative and secure fingerprint reader function, making it virtually useless to anybody who might have ideas of pilfering one.

Press release after the jump

P’9522 Black Edition: Design philosophy in its purest form

New variant of the award winning Porsche Design cell phone

Stuttgart. Porsche Design has proven its skill in the field of innovative technology and design once more: At the 59th "Good Design Award", which has been founded in 1950 and today is the oldest and most recognized design excellence programs of the world, the P’9522 cell phone from Porsche Design has won a "Good Design Award 2009". Also the international expert jury of the renowned "iF Product Design Award", which has been a stamp of good design since 1953 and which is one of the world’s most important design competitions, gave the P’9522 an "iF Product Design Award 2010". From the end of January Porsche Design’s second award winning cell phone will be available in a new variant: the P’9522 Black Edition.

The straight lines and purist form of the second Porsche Design cell phone are particularly emphasized in the Black Edition by the combination of matt, black anodized aluminum and black mineral glass. The casing is milled from a block of solid aluminum. As an additional characteristic, the black version bears the laser text "Porsche Design Black Edition" on the back. The P’9522 Black Edition embodies the timeless and authentic design philosophy of the brand in its purest form.

"Black is the color of Porsche Design", says Dr. Juergen Gessler, CEO of Porsche Design Group (Porsche Lizenz- und Handelsgesellschaft mbH & Co. KG). "Black has characterized us from the start. The very first product from the Porsche Design brand was a pitch black watch - that was revolutionary at the time and caused a worldwide stir. As is typical for Porsche Design, the black has a functional background: the Chronograph I is derived from the appearance of the non-reflective instruments used in racing cars, in which everything right down to the instruments is matt black. This avoids unwanted reflections and guarantees easy readability."

Alongside its elegant design, the P’9522 Black Edition cell phone is also packed with innovative functions, modern communications technology and excellent sound and image reproduction. A unique feature of the Porsche Design cell phone is a sensor that reads fingerprints, so that the user can authentically identify himself or herself and secure access to personal information is guaranteed. Furthermore, shortcuts can be configured, for example to allocate each touch to a telephone number or device function.

Even the first Porsche Design cell phone, the P’9521, received countless national and international awards. Readers of the German telecommunications magazine "connect" voted the P’9521 "Product of the Year 2007" in the luxury cell phone category. The cell phone also received an "iF Product Design Award" in 2008 and was singled out for its innovation, design and user comfort at the "Plus X Awards", Europe’s largest technology, sport and lifestyle competition.

Porsche Design is a luxury brand with a particular focus on technically inspired products. The brand was founded in 1972 by Ferdinand Alexander Porsche, whose products have stood for functional, timeless and purist design ever since. The product portfolio includes classic men’s accessories, a sports and fashion collection, electronic products as well as a men’s fragrance line. The products are designed in the Porsche Design Studio in Zell am See, Austria and sold around the world in the company’s own stores, shop-in-shops, high end department stores and exclusive specialist retailers.

Source: Porsche Design

What do you think?
Show Comments

8 comments:

  (534) posted on 01.21.2010

I don’t know why a car manufacturer will make a scene on the mobile department that have a large competition which Apple, Nokia, Samsung and Sony Erickson were reigning on that department. Also the mobile phone that Porsche will launch was not that good compared to the phones that were released last year, I think this is the worst phone I’ve seen.

  (428) posted on 01.19.2010

Guys who can afford a Porsche Car along with Porsche Mobile Phone, they will be the luckiest men in the world. They will automatically magnet every hot girls they will pass by. For me, I think I can only buy the phone and the car in my dreams.

  (708) posted on 01.17.2010

@ michelle6r I think your right, this will be a though competitor of leading mobile phones today, but i guess it wont have a chance in Blackberry and IPhone.

  (182) posted on 01.16.2010

I guess one of the only good thing about this phone is you get to own a Porsche, even if its not the car itself.

  (177) posted on 01.16.2010

I think Mike100 is right. If you really think that the fingerprint feature is that special then you might want to buy this beauty. Otherwise, it would be like any cellular phone. Correct me if I am wrong, but I don’t think its even powered with wi-fi.

  (180) posted on 01.16.2010

There’s nothing really that special about this cellular phone except for the fact that it is designed and branded with Porsche. Although I must say that the fingerprint features is really awesome. But if we will leave that feature alone, its nothing but something close to a Samsung G600 or Nokia camera phones.

  (182) posted on 01.16.2010

The 5 megapixel camera can surely catch any Porsche passing by. If Porsche will continually produce cellular phones, I’m sure that this will bring more competition for Samsung, Sony Ericsson and Nokia.

  (183) posted on 01.16.2010

Porsche have excelled in almost anything that they have ventured into. All these features in one phones is truly awesome. The sensor feature is very personalized, which I’m sure will be loved by everyone.

Car Finder: