Porsche Design set to release P’9522 Black Edition Mobile Phone
For the second year in a row, Porsche Design is diving into the mobile phone market with the announcement that they are set to release a new edition of their P’9552 mobile phone.
Created straight out of the brand’s facility in Austria, the new phone will be called the P’9952 Black Edition, which upon closer inspection, looks similarly the same as its predecessor that was create from a block of solid titanium, except that this one now comes with black tones.
According to Dr. Juergen Gessler, Porsche Design’s CEO, the whole idea of releasing a Black Edition of the P’9952 mobile phone stemmed from Porsche Design’s history of using the color black in a lot of their products – incidentally, their very first product was an all-black wristwatch.
"As is typical for Porsche Design, the black has a functional background,” he said. “The Chronograph I is derived from the appearance of the non-reflective instruments used in racing cars, in which everything right down to the instruments is matte black. This avoids unwanted reflections and guarantees easy readability."
Despite the announcement of the impending release of the new edition P’9552 mobile phone, Porsche is still withholding any and all key features of the new mobile, stopping short of saying that the P’9952 Black Edition comes with "excellent sound and image reproduction," as well as "innovative functions", although it’s has already been known that the new mobile comes with an innovative and secure fingerprint reader function, making it virtually useless to anybody who might have ideas of pilfering one.
Press release after the jump
P’9522 Black Edition: Design philosophy in its purest form
New variant of the award winning Porsche Design cell phone
Stuttgart. Porsche Design has proven its skill in the field of innovative technology and design once more: At the 59th "Good Design Award", which has been founded in 1950 and today is the oldest and most recognized design excellence programs of the world, the P’9522 cell phone from Porsche Design has won a "Good Design Award 2009". Also the international expert jury of the renowned "iF Product Design Award", which has been a stamp of good design since 1953 and which is one of the world’s most important design competitions, gave the P’9522 an "iF Product Design Award 2010". From the end of January Porsche Design’s second award winning cell phone will be available in a new variant: the P’9522 Black Edition.
The straight lines and purist form of the second Porsche Design cell phone are particularly emphasized in the Black Edition by the combination of matt, black anodized aluminum and black mineral glass. The casing is milled from a block of solid aluminum. As an additional characteristic, the black version bears the laser text "Porsche Design Black Edition" on the back. The P’9522 Black Edition embodies the timeless and authentic design philosophy of the brand in its purest form.
"Black is the color of Porsche Design", says Dr. Juergen Gessler, CEO of Porsche Design Group (Porsche Lizenz- und Handelsgesellschaft mbH & Co. KG). "Black has characterized us from the start. The very first product from the Porsche Design brand was a pitch black watch - that was revolutionary at the time and caused a worldwide stir. As is typical for Porsche Design, the black has a functional background: the Chronograph I is derived from the appearance of the non-reflective instruments used in racing cars, in which everything right down to the instruments is matt black. This avoids unwanted reflections and guarantees easy readability."
Alongside its elegant design, the P’9522 Black Edition cell phone is also packed with innovative functions, modern communications technology and excellent sound and image reproduction. A unique feature of the Porsche Design cell phone is a sensor that reads fingerprints, so that the user can authentically identify himself or herself and secure access to personal information is guaranteed. Furthermore, shortcuts can be configured, for example to allocate each touch to a telephone number or device function.
Even the first Porsche Design cell phone, the P’9521, received countless national and international awards. Readers of the German telecommunications magazine "connect" voted the P’9521 "Product of the Year 2007" in the luxury cell phone category. The cell phone also received an "iF Product Design Award" in 2008 and was singled out for its innovation, design and user comfort at the "Plus X Awards", Europe’s largest technology, sport and lifestyle competition.
Porsche Design is a luxury brand with a particular focus on technically inspired products. The brand was founded in 1972 by Ferdinand Alexander Porsche, whose products have stood for functional, timeless and purist design ever since. The product portfolio includes classic men’s accessories, a sports and fashion collection, electronic products as well as a men’s fragrance line. The products are designed in the Porsche Design Studio in Zell am See, Austria and sold around the world in the company’s own stores, shop-in-shops, high end department stores and exclusive specialist retailers.
Source: Porsche Design