We thought that social media sites were fast becoming an important tool for auto brands and their marketing campaigns. Apparently, we thought wrong. Well, at least where one auto brand is concerned.

According to Bloomberg, Porsche has blocked employee access to social-networking sites like Facebook and Xing. The company’s motives in doing so? They felt that by blocking these sites, they could protect themselves from insider spying and espionage.

The company has apparently become weary of employees posting classified information about the company on these sites, making it easy prey for outsiders looking to catch a glimpse of Porsche’s "trade secrets". Yeah, looks like Porsche doesn’t want the whole world, especially its competitors, to see what they’re researching and developing behind the scenes.

In an interview with Bloomberg, Dirk Erat, a Porsche spokesman, said the move to block these sites was done to prevent confidential information about the company from leaking out. “These services imply a certain threat potential,” he said.

"Barring access at workstations to sites including EBay Inc. reflects ’principal company policy’."

While we understand Porsche for feeling a little threatened given the lengths of transparency these sites give to all its users, we do wonder what kind of "classified" information they’re trying to keep under wraps.

There’s probably more to this than what’s being let on. So, while we are digging around, let’s have some fun trying to guess their secrets. Leave your guesses in the comments section below!


Source: Bloomberg

Kirby Garlitos
Automotive Aftermarket Expert - kirby@topspeed.com
Kirby’s first exposure into the world of automobiles happened when he caught Knight Rider on television as a five-year old boy. David Hasselhoff didn’t leave much of an impression on him (that happened later on in Baywatch), but KITT certainly did. To this day, Kirby remains convinced that he will one day own a car with the same ‘spirit’ as the original KITT (not the 2008 monstrosity). He doesn't know when that will be, but until then, he’s committed to expressing his love for KITT, and all cars for that matter, here at TopSpeed.  Read More
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  (544) posted on 10.14.2010

It’s really a though competition between automakers so I guess its the better thing to do but at least Porsche should provide a minimum information about there latest car.

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