Porsche looking to double their sales volume by 2013
Porsche may have been having trouble keeping afloat lately, but the company is bent on turning things around and they have pegged 2013 as the year they expect to double their sales.
As a result of the global financial crisis, business at Porsche took a nosedive, forcing the company to sell most of its stock options to Volkswagen. But the company is optimistic that they could turn their fortunes around. Despite their financial troubles, Porsche has relied on two of its new cars – the Cayman and the Cayenne – to pick up their sales in recent years.
According to incoming Porsche CEO Martin Winterkron, he expects Porsche to gather momentum in the next four years so it can hit 150,000 cars by 2013.
It’s going to be a tough mountain to climb but it’s a challenge Winterkron says Porsche is ready to take. As part of its strategic efforts in jump-starting the brand, the company is looking at the addition of a number of new models to complement the existing fleet of cars already in the company’s line-up. Talks are already underway of two new models being added to the mix – one of which is a cheaper roadster variant of the Boxster while the other being a smaller SUV - rumored to be called the Roxster - to complement the Cayenne.
Ambitious as it may sound to double their sales in four years, Porsche is nevertheless embracing this challenge after what has been a disastrous year for them. The company seems to have been rejuvenated and is aggressively pursuing different ways to double their sales by 2013.