Is Porsche’s dual-Macan strategy still on the table?

The Porsche Macan’s timeline isn’t written in stone and seems to be changing so frequently that it’s hard to keep up with. Back in March of 2019, we heard that the next-gen 2021 Macan would be offered as an EV only. Then, news about the Macan EV pretty much dried up until February 2020 when we learned that Porsche would sell the current-gen Macan (in facelifted form) alongside the next-gen Macan EV. A new report, coming directly from Germany, says Porsche is considering the bravest move it’s made since it almost replaced the 911 with the 928.

When is the Porsche Macan EV Going on Sale?

Porsche Macan EV Timetable – Everything is Changing
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New reports from Automobilwoche suggest that the Porsche Macan EV will go into production at the end of 2022, which means it will likely debut in late-2021 or early-2022 and go on sale sometime in the middle. So, order books will likely open sometime in Mid-2022.

This word supposedly comes from Porsche’s Executive Board Member for Development, Michael Steiner, in an interview with the aforementioned publication. But, that’s not the most important thing that comes from this report.

As it turns out, plans have changed and it a very bold and brave move, Porsche may sell the Macan as an EV only much sooner than previously expected.

The Porsche Macan As We Know It Is Living on Borrowed Time

Porsche Macan EV Timetable – Everything is Changing Exterior
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In our report about Porsche’s dual-Macan strategy, we told you that the current-gen Macan would be facelifted to look like the next-gen Macan EV and that the two would be sold side-by-side for some time to ease the transition into electrification. This was a very important and, honestly, vital move, since the Macan is Porsche’s best-selling model.

However, the latest report, quoting Michael Steiner, says that Porsche will sell the Macan as an EV only starting in 2024.

With 2024 models expected to go on sale sometime in the middle of 2023, that means you only have three years to get your hands on a Macan with any type of combustion engine, and if you want the updated model, which is expected to go on sale for 2022, you’ll only have about a year to get one if you don’t want an electric model.

Considering how important the Macan is to Porsche’s bottom line, this is an unexpected and brave move. If the Macan can’t keep up with other electric models on the market or if loyal Porsche customers aren’t willing to make the switch to an electric Macan, Porsche could find itself between a rock and a hard spot. I doubt that will happen, but there is potential that this move could be written in the history books as one of the worst Porsche made, ultimately take the spot that would have been occupied had Porsche replaced the 911 with the 928.

What Can We Expect From the Porsche Macan EV?

Porsche Macan EV Timetable – Everything is Changing Exterior
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When the Porsche Macan EV hits the market, it needs to be comparable to the gasoline model that’s on sale today.

That means that Porsche needs the Macan EV to deliver staggered amounts of power from 245 horsepower and 273 pound-feet of torque (the current base model that’s not available in the U.S.) up to as much as 400 horsepower and 406 pound-feet, which is currently offered by the Macan Turbo. We suspect that Porsche will make use of the same battery packs found in the Taycan. Those come in at 79.2 kWh for the standard Taycan 4S and 93 kWh for the Taycan Turbo and 4S Performance Plus Models.

2020 Porsche Taycan Exterior
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But, those battery packs present a problem, and Porsche has already seen a lot of ridicule because of them. See the electric motors and battery packs enable the Taycan to deliver between 530 horsepower and up to 670 in short bursts depending on the model, and that’s way more than the Macan needs to remain relevant, but what about range? The Taycan Turbo is EPA-rated at just 201 miles, and the Turbo S is rated at just 194 miles. Those kinds of numbers aren’t going to fly for the Porsche Macan.

The Macan EV needs to be able to comfortably deliver at least 250-300 miles of range in base form, or it becomes a liability.

The Taycan doesn’t fall victim to this since it’s more of a novelty vehicle anyway. The Macan, on the other hand, is a completely different story.

Now, considering the Macan doesn’t have to deliver Taycan-level performance, the motors won’t have to be as large or draw as much energy, so those same battery packs could go a lot further. It will still have to compete with models like the Tesla Model X, Model Y, and, more importantly, the BMW iX3 and iNext. For now, we’ll just have to wait and see what happens, but considering the reporting outlet is subscription-based, it seems reasonable to take the report at face value.

Porsche Macan EV Timetable – Everything is Changing Exterior
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Porsche Macan lineup specifications
Macan (Not Available in U.S.) Macan S Macan Turbo
Engine layout Front Engine Front engine Front engine
Engine type Turbocharged I-4 twin turbo 90 degree V6 twin turbo 90 degree V6
Cylinders 4 6 6
Fuel injection Direct fuel injection Direct fuel injection
Fuel Premium Premium Premium
Displacement 2.0 liter 3.0 liter 3.6 liter
Maxmimum power output @ engine speed 245 hp @ 5,000 - 6,000 356 hp @ 5,500 - 6,500 rpm 400 hp @ 6,000 rpm
Maximum torque @ engine speed 273 LB-FT @ 1,,500 - 4,500 339 LB.-FT. @ 1,450 - 5,000 rpm 406 LB.-FT. @ 1,350 - 4,500 rpm
Power-to-weight ratio (LBS/HP) 12.1 10.6
Drivetrain All-wheel-drive, with electronically controlled, map-controlled multi-plate clutch All-wheel-drive, with electronically controlled, map-controlled multi-plate clutch All-wheel-drive, with electronically controlled, map-controlled multi-plate clutch
Top track speed (MPH) 139 156 168
Acceleration 0-60 MPH 6.7 5.2 (5.0 w/ Sport Chrono) 4.2

Source: Automobilwoche

Robert Moore
Editor-in-Chief and Automotive Expert - robert@topsped.com
Robert has been an auto enthusiast his entire life. He started working cars at a young age, learning the basics from his father in the home garage on the weekends. As time went on, Robert became more and more interested in cars and convinced his father to teach him how to drive when he was just 13 years old. Robert continued working on cars in his free time and learned as much as he could about engines, transmissions, and car electrical systems, something that only fed his curiosity more and eventually led him to earn a bachelors degree in automotive technology with a primary focus on engine performance and transmission rebuilding.  Read More
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