Porsche: New Headquarters in Atlanta
Throughout the past decade we have seen U.S. automakers shift much of their production process overseas, hurting the job market. Lowering costs is always at the forefront of a CEO’s mind, but now things have begun to shift back towards creating jobs for our citizens. Another trend has been building momentum as well, foreign automakers shifting production to the Southern United States.
BMW and Mercedes both have large plants in the United States and have created thousands of jobs. Clearly, many other foreign brands also have operations in the United States even though that may not include production facilities. Porsche is a company that has a long standing U.S. headquarters in Atlanta, but it looks like they may be on the move.
An Atlanta newspaper has suggested that Porsche will be opening a new headquarters facility in a former Ford Taurus plant purchased from the American automaker. The site is close to the Hartsfield-Atlanta Airport and has been closed down since the old plant was demolished. This will be no short process because Porsche seems to have big plans including a "Customer Experience Center," an off-road driving course and a test track with a 1.6 mile (2.6 km) long handling circuit. The companies world headquarters could provide some inspiration for this new location as well, considering that testing as well as business processes are handled at the world HQ.
Porsche’s lease ends in 2013 at their current location so if this news is true then we would expect to start seeing construction in the next several months. This new facility would bring more jobs in marketing and sales to the region as well as keep the positions held at their current location.