• Porsche: New Headquarters in Atlanta

Throughout the past decade we have seen U.S. automakers shift much of their production process overseas, hurting the job market. Lowering costs is always at the forefront of a CEO’s mind, but now things have begun to shift back towards creating jobs for our citizens. Another trend has been building momentum as well, foreign automakers shifting production to the Southern United States.

BMW and Mercedes both have large plants in the United States and have created thousands of jobs. Clearly, many other foreign brands also have operations in the United States even though that may not include production facilities. Porsche is a company that has a long standing U.S. headquarters in Atlanta, but it looks like they may be on the move.

An Atlanta newspaper has suggested that Porsche will be opening a new headquarters facility in a former Ford Taurus plant purchased from the American automaker. The site is close to the Hartsfield-Atlanta Airport and has been closed down since the old plant was demolished. This will be no short process because Porsche seems to have big plans including a "Customer Experience Center," an off-road driving course and a test track with a 1.6 mile (2.6 km) long handling circuit. The companies world headquarters could provide some inspiration for this new location as well, considering that testing as well as business processes are handled at the world HQ.

Porsche’s lease ends in 2013 at their current location so if this news is true then we would expect to start seeing construction in the next several months. This new facility would bring more jobs in marketing and sales to the region as well as keep the positions held at their current location.


Source: Porsche

Matt McDonald
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  (599) posted on 06.1.2011

Its pleasing to hear that there is a gradual ascend in the economy of US. At least this project helps in establishing job for the unemployed people. However, this is not a lifetime solution for the economy crisis. I hope the government would find a long term solution on this.

  (579) posted on 05.31.2011

I have read that not only in automotive industry, there were other manufacturers that moved to a new place for their production units. I guess there were too many options to choose from, but there will a lot of people who will suffer from unemployment because of the transfer.

  (530) posted on 05.16.2011

Well, a production plant in the US would probably be indeed in their plans, but not likely in the near future. There is really a lot of things that they have to consider before that.

  (238) posted on 05.16.2011

So they aren’t setting up production facilities in the States just yet? Well, that one is a bit of a downer. But I wouldn’t be surprised if they go that way some time soon.

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