Porsche Panamera Executive Exclusive Sold Out in 48 Hours
The quote “If you build it, they will come” from the classic movie Field of Dreams sure seems to apply to Porsche’s special edition Panamera Executive Exclusive. The automaker sold all 100 examples just 48 hours after the books opened. It appears Porsche fans are willing to shell out the extra cash to drive an extra special model.
In talking with Autocar at the LA Auto Show, Porsche’s head of research and development, Wolfgang Hatz said, “I wish we’d offered more cars for sale; the response has been incredible.” He continued in saying, “We have learned from the project, and I’m sure we will do more in future.”
This may become a technique Porsche uses in the near future to sell more models, especially the now-aging Panamera, before its second generation moves in. While that won’t likely be until 2017, the German automaker now sees the hunger for such a limited production, Exclusive trim level for its vehicles.
The 2015 Panamera Turbo S Executive Exclusive comes with a staggering price tag of £180,000 ($281,451 as of 12/3/2014). It is based on the long-wheelbase version of the Panamera, adding an additional 5.9 inches to the cars length. It comes with a hand-finished, two-tone pant scheme with black base coat and a Chestnut Brown metallic accent behind the front wheels that fades as it moves rearward.
The interior is finished in matching Chestnut Brown leather imported from Italy. Rear seat passengers enjoy twin multimedia screens along with the added legroom.
Click past the jump to read more about the Panamera Turbo S Executive Exclusive.
Why it matters
Comments like this from company executives are generally a good indicator as to the direction of upcoming products. If Porsche feels as if it can sell more limited editions like the Executive Exclusive, then it will likely move forward with other like products. Expect Porsche to increase the number of vehicles sold per special edition, but not by much; perhaps capping it at 200 to 500 units per run. That provides enough exclusivity while still offering more units to profit from.
The Porsche Panamera Turbo S Executive Exclusive has a name nearly as long as its body. While the sedan is large, it coddles its four occupants in utter luxury with Italian leather, wood accents, large entertainment screens for the rear seats, and an entertaining powerplant under the hood.
Since it’s the Turbo S version, power comes from the turbocharged, 4.8-liter V-8 making 570 horsepower and 553 pound-feet of torque. Power is routed to the rear wheels and pushes the car to 60 mph in just 3.7 seconds, and on to a top speed of 192 mph. Impressively, the V-8 is only a moderate fuel sipper, pulling in 24 mpg on the highway.