The automaker doesn’t want Volkswagen’s tainted reputation to affect Porsche’s sales

Amidst the aftermath of Volkswagen’s diesel scandal, Porsche has decided to ditch diesel engines from its line-up entirely. The Stuttgart automaker is exploring hybrid and electric technology since the segment is picking up pace at an alarming rate, which has reduced diesel sales substantially. The question now is, how will this affect Porsche sales in the future?

Finally, They’ve Taken The Plunge

Porsche Pulls the Plug On Diesel
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The move comes five months after a senior manager at Porsche was arrested in connection with the parent company’s diesel scandal. Currently, Porsche has been supplying diesel engines as an alternative drivetrain in its four-door vehicles.

In 2017, just 12-percent of Porsche’s global sales came from diesel cars, so this is not going to make much of an impact on the sales figures.

In fact, the automaker has not sold a diesel car in the U.S. since November 2015. All sports cars in the automaker’s line-up are gasoline-powered.

What Do They Have To Say

Porsche Pulls the Plug On Diesel
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Oliver Blume, CEO of Porsche, said “Porsche is not demonizing diesel. It is, and will remain, an important propulsion technology. We as a sports car manufacturer, however, for whom diesel has always played a secondary role, have come to the conclusion that we would like our future to be diesel-free. Naturally, we will continue to look after our existing diesel customers with the professionalism they expect.”

Blume also said, “Our aim is to occupy the technological vanguard – we are intensifying our focus on the core of our brand while consistently aligning our company with the mobility of the future.”

What Does The Future Look Like?

Porsche Pulls the Plug On Diesel
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Kicking off the electrification era for Porsche is the Taycan, still widely known as the Mission E. The electric sports car will hit the market in 2019. In their press release, Porsche said that the Taycan’s manufacturing process is CO2 neutral and is supplied with green electricity via an ultra-fast charging infrastructure spread over Europe. With that being said, Porsche will continue with gasoline-powered internal combustion engines for their sports cars. Good news for us purists!

By 2025, every other new vehicle from Porsche will be either a hybrid or purely electric.

Seeing the success of the Hybrid Panameras in Europe, Porsche has decided to invest more than six billion euros in the EV segment by 2022. Now, this clearly shows how serious Porsche is about the whole idea of electrification. Hypothetically speaking, if Porsche was to make only electric sports cars in the future, would you still buy them? Share your thoughts in the comments section below.

Further reading

2020 Porsche Taycan Spyshots Exterior
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Read our full speculative review on the 2020 Porsche Taycan.

2018 Porsche Panamera 4 E-Hybrid High Resolution Exterior
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Read our full review on the 2018 Porsche Panamera 4 E-Hybrid.

Porsche has always matched its product range to its customers’ requirements and the pursuit of technological excellence. That is why the sports car manufacturer is intensifying its activities in the areas of hybrid technology and electromobility and will, in future, no longer offer vehicles with diesel propulsion.

Porsche Mission E Cross Turismo, 2018, Porsche AG
By 2022, Porsche will have invested more than six billion euros in e-mobility, creating the basis for sustainable growth into the future. Interest in hybrid models is already taking off. 63 percent of the Panameras sold in Europe, for example, are hybrid models. Demand for diesel models, on the other hand, is dropping. In 2017, the diesel share of worldwide Porsches was 12 percent. Porsche has not had a diesel in its portfolio since February of this year. Due to this change in conditions, the company has decided to no longer offer diesel propulsion in future.

“Porsche is not demonising diesel. It is, and will remain, an important propulsion technology. We as a sports car manufacturer, however, for whom diesel has always played a secondary role, have come to the conclusion that we would like our future to be diesel-free. Naturally we will continue to look after our existing diesel customers with the professionalism they expect,” says Oliver Blume, CEO of Porsche AG.

With the Taycan, Porsche will bring its first purely electric sports car to the market in 2019 – its manufacture is CO2 neutral and it is supplied with green electricity via an ultra-fast charging infrastructure spread over Europe. By 2025, every second new Porsche vehicle could have an electric drive – either hybrid or purely electric. The sports car manufacturer is also concentrating on optimised internal combustion engines. Purist, emotional and powerful sports cars will thus continue to play an important role in the Porsche product portfolio.

Blume stresses: “Our aim is to occupy the technological vanguard – we are intensifying our focus on the core of our brand while consistently aligning our company with the mobility of the future.”

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