Porsche ranks second in J.D. Power study of initial quality

2010 Porsche Panamera
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In J.D. Power and Associates yearly survey of new car buyers who have owned a 2009 model year vehicle for 90 days, Porsche pulled in a second place ranking with 90 problems per 100 vehicles behind Lexus which had 84 problems per 100 vehicles. Last year Porsche had been ranked number one.

In general domestic manufacturers scored improvements. "Even in the face of unprecedented challenges, the Detroit automakers are keeping their focus on designing and building high-quality vehicles, which is a precondition for long-term success," said David Sargent, vice president of automotive research at J.D. Power and Associates.

Some industry experts take issue with the IQS and its effectiveness in providing meaningful data. For example, the study not only looks at defects (things that should be fixed) but also annoyances (things that must be endured). MINI was slammed one year for having poor cup holders, hardly a deal breaker in most people’s eyes. Jaguar took an elevator ride to the basement this year dropping from 8th to 28th on the weakness of its XF model. Three of the top five issues with the XF included glove-box operation, the fuel-filler flap and customer questions on brake dust.

Whereas Consumer Reports does not allow its test results to be used in advertising, J.D. Power does, so top ranking manufacturers are more than happy to crow about their success, no matter how arbitrary that success might be.


Michael Sheena
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