Porsche Returns to the Land of Super Bowl Commercials with an Electrifying Commercial
Wait, is that the ___ hiding in plain sight?by Kirby Garlitos, on
Porsche is showing its first Super Bowl commercial in 23 years, and the star of the ad is none other than the all-electric Taycan. The German automaker’s first-ever all-electric production car is all set to hit the market this year, but there’s nothing quite like the platform and reach of the Super Bowl to get the hype going.
The 60-second commercial is called “The Heist” and unlike some previous ones that have touted electric technology more than the actual electric cars, this commercial is all about the Taycan… and several other Porsche vehicles. The 60-second ad will air in the first quarter of the game, but if you want to watch the extended cut, you can check out the video and watch it in its entirety.
23-Year Absence Ends This Year
It’s hard to believe that Porsche has not rolled out a Super Bowl commercial in 23 years. The game usually brings out automakers from all corners of the world, a lot of whom are eager to shell out millions of dollars to release a commercial or two during the game. The Super Bowl has become the go-to sporting event for these brands to raise awareness for their newest products by riding on the attention and spectacle the game generates in the U.S.
But Porsche has somehow kept away from it all despite calling America one of its biggest markets. Then again, old scripts are cast aside when we’re talking about new products that are entering the market to compete against an established automaker like Tesla. Attention and awareness are warranted, and there’s no better place to get both than in the Super Bowl.
Is that the Porsche 911 (992) GT3?
It’s easy to miss it because all your attention is focused on the Taycan, but if you watch Porsche’s Super Bowl commercial a few times, you might notice something hiding in plain sight. Skip to the 0:44 mark of the video and you’ll see a blue Porsche 911 sitting on a car lift minding its own business. But this isn’t your typical 992-generation 911. This one comes with a large rear wing and what looks to be a set of center-lock wheels. We can’t make out the front section of the 911, but we do get a partial glimpse of the rear section, and the sharp taillights are another indication that this could very well be the 911 GT3.
Now, why would Porsche insert the 992-generation 911 GT3 in a commercial starring the Taycan? Our best guess is that the debut of the all-new GT3 isn’t that far away. Perhaps it might even happen during Super Bowl week, or, you know, any one of the next few days. Perhaps there’s a reason Porsche decided to unveil the extended-cut version of its 60-second Super Bowl commercial a full week before the actual game. It might have done so because of this.
A Different Kind of EV Commercial
Porsche’s commercial for the Taycan isn’t the first commercial an automaker has created to tout an electric car. But this one is different in so much as the commercial’s central focus is the Taycan. BMW famously rolled out a commercial for the i3 in 2015, but that ad was mostly to give a broad-strokes idea on the potential of electric vehicles. Last year, Audi’s Super Bowl commercial wasn’t so much about the E-Tron GT as it was about electrification in general.
Porsche’s commercial, on the other hand, is all about the Taycan. The ad, called “The Heist,” will run in the first quarter of Super Bowl LIV and it revolves around a “ninja” stealing the Taycan from the Porsche Museum in Stuttgart, Germany, starting a chain of events that eventually lead to what Porsche describes as a “light-hearted car chase” around the streets of Porsche’s hometown.
The ad even features several familiar Porsche vehicles participating in the car chase. We see the 918 Spyder, the 917K race car, and the current-generation 911.
The Porsche-Diesel Super tractor even makes a few cameos in the commercial. There’s nothing outwardly spectacular about the commercial other than seeing the Taycan hold its own against the field. It is unlikely, though, that the Taycan would make for a good getaway car. It’s quiet, sure, but it’s not like it’s completely bereft of noise. Remember, the EU has an artificial noise requirement for electric cars, and even if it’s not as loud as non-EV Porsches, there’s still the issue of recharging those batteries — the Taycan has an EPA range of 192 miles — once they’re out of juice.
Overall, it’s still a solid commercial for Porsche. It’s the first time the German automaker is appearing in the Super Bowl commercial lineup in 23 years, so this ad is a nice return to form. As an added bonus, Porsche even threw in a little easter egg that may or may not have candy inside it. But we’re still going to discuss it because this particular easter egg involves none other than the Porsche 911 (992) GT3.
The Porsche Taycan at a Glance
It’s exciting times if the 992-generation Porsche 911 is arriving in a matter of days. But let’s not get sidetracked. The star of the commercial is the Porsche Taycan. The all-new EV generates power from a pair of electric motors, one on the front axle and another on the rear axle. The setup produces 616 horsepower, though there is as much as 751 horsepower and 774 pound-feet of torque on tap with the Overboost function. Thanks to a two-speed transmission and an all-wheel-drive system, the Taycan is capable of sprinting from 0 to 60 mph in just 2.6 seconds on its way to a top speed of 161 mph.
|2020 Porsche Taycan Turbo||2020 Porsche Taycan Turbo S||Porsche Taycan 4S||Porsche Taycan 4S Performance Plus|
|Electric motors power||616 horsepower (670 horsepower with overboost)||616 horsepower (750 horsepower with overboost)||530 horsepower||571 horsepower|
|Battery||93 kWh||93 kWh||79.2 kWh||93.4 kWh|
|0-60 mph||3 seconds||2.6 seconds||4.0 seconds||4.0 seconds|
|Top Speed||161 mph||161 mph||155 mph||155 mph|
The base Porsche Taycan S is priced from $103,000, and for that amount, you get a version of the EV that can run for 201 miles on a single charge. The Taycan Turbo, on the other hand, starts at $150,900 with a range of 201 miles while the Taycan Turbo S is priced from $185,000 and has a range of up to 192 miles.