You know you’ve struck a goldmine when the demand for your product is far exceeding even your wildest expectations.
That’s the ‘predicament’ Porsche->ke1 finds itself with the Panamera->ke1840 after an increasingly large number of customers – so far, it’s 9,000 orders and counting – have reserved units of the car. It’s more impressive if you think about it, in some parts of the world, the Panamera has gone on sale only a few months ago – and that’s not even taking into account the fact that the car has not yet been sold in the US.
The growing demand for the car has prompted Porsche to plan on building 20,000 units every year with the brand having recently built the 10,000th Panamera - a silver Turbo - which, incidentally, is headed for Singapore to some rich and lucky new owner.
Press release after the jump.
PRESS RELEASE:
Huge customer interest for the fourth Porsche model series
10,000th Panamera leaves the Leipzig plant
Stuttgart/Leipzig. Today, just three months after the new Panamera went on sale the 10,000th car rolled off the production line at the Leipzig plant of Dr. Ing. h.c. F. Porsche AG, Stuttgart. The 500 HP platinum silver metallic Panamera Turbo will be delivered to a customer in Singapore.
Michael Macht, Chairman of the Board of Porsche AG: "Sales of the Panamera have really taken off: we have already secured over 9,000 orders. Shortly after it was launched our Gran Turismo won the coveted "Goldenes Lenkrad" and "Auto Trophy" awards in Germany. It has also won many international prizes." The Panamera 4S is proving particularly popular and has a share of 44 per cent - putting it ahead of the Turbo (36 per cent) and the Panamera S (20 per cent).
The company plans to build 20,000 Panamera per year across the whole product cycle. The fourth Porsche model series is being manufactured at the Leipzig plant in the so-called model mix, sharing a production line with the Cayenne SUV. The innovative, highly streamlined production is seen as a model of technological and economic excellence for the automobile industry worldwide.