Porsche’s Baby Boxster not ready to take on the world just yet
Excitement spread when Porsche revealed plans to bring in a smaller model to their line-up, but that fire will surely extinguish now that the company has announced that they think the current generation won’t appreciate a smaller sports car. During a recent interview, CEO Matthias Mueller said: ’’Possibly we need to wait until the next generation of customers before the idea of a small roadster will work for Porsche."
The future baby Boxster, or 550 as it was rumored to be called, was supposed to be launched by 2014 and, next to the upcoming Cajun, was part of Porsche’s attempt to boost annual global sales to more than 200,000 units by 2018. Apparently, Porsche will now be looking for a different tactic to achieve that same goal.
As far as Mueller is concerned, that new tactic can be found in a new new sports car positioned above the 911 that will be priced somewhere between 300,000 euros ($380,000 at the current rates) and 400,000 euros ($506,000 at the current rates). That is about half the price of the production version 918 Spyder set to arrive in 2014.
Source: Automotive News