Porsche’s Latest Advertising Gimmick for the Taycan is the Definition of Hypocrisy

The ad itself is actually cool. It's 2:38 minutes long, longer than the usual commercial, and it shows Burj Khalifa being electrified to display info about Porsche's history.

All while people watch in amazement and use their smartphones to capture the moment. The building projections display some important years in the company’s past, starting with the Lohner-Porsche of 1899, the first hybrid vehicle. It continues with the release of 356 in 1948 and the 911 in 1963. It then jumps to 2013 and the 918 Spyder supercar and then to 2014 and the Le Mans-winning 919 Hybrid race car.

It also emphasizes that "every Porsche ever built has a soul" before introducing the Taycan with the caption "get ready for the first all-electric sports car with a Porsche soul." It then displays images of the Taycan in action before the entire building lights up in white, showing the Porsche logo. Mighty impressive for a publicity stunt, but a bit hypocritical to do it on Burj Khalifa. This building is the symbol of Dubai, a city located in the United Arab Emirates, a country known for its wealth from oil- and gas-related revenue.

Of course, it’s not completely wrong to showcase electric cars on Burj Khalifa, but let’s face it, wealthy people in Dubai would still rather buy gas-guzzling Bugattis and Veyrons over all-electric Porsches and Teslas.