Porsche to drop plans for ’mini’ Cayenne SUV
Despite what may seem like a logical move to create a smaller Cayenne – the Roxster - in the way BMW and Audi recently did with the X1 and Q5 crossover, respectively, Porsche is not all too keen on jumping aboard that growing trend.
Instead of cutting into an already strong sales segment – the Cayenne is responsible for about 50 percent of their profits – Porsche has decided to just put even more focus on their SUV to make it stronger than it already is.
Part of the reason why Porsche has been hesitant on producing a smaller SUV that would be slotted below the Cayenne is that it might cut into the sales of their bread-winner in the same way the Q5 did with the Audi Q7. Tempting as it may sound to open the company to an entirely broader client base with a mini-Cayenne, Porsche is sticking to their guns, which they believe would give them a better long term bottom line.
Continued after the jump.
Frankly, we think that its a pretty smart move on the part of Porsche to not get carried away just because their competitors are doing something that they’ve yet to do. With the Cayenne already exhibiting a drawing power Porsche hasn’t seen in a while, it would be a little idiotic for them to mess up what is already a great thing for them.
A smaller Cayenne would have been great for us consumers but Porsche is looking at the bigger and long term picture for their brand, which is something we can’t put against them.
Source: Autocar UK