The McLaren Elva was unveiled in November 2019 with a production run of 399 units. In April 2020, the British company said that production will be reduced to just 249 examples due to feedback from customers who thought that the Elva wasn't exclusive enough.

Come September 2020 and McLaren is cutting production numbers of the supercar even more, to only 149 units. The company says the reduction is the result of the "production shutdown experienced during the global Covid-19 pandemic," but maybe the Elva isn't as desirable as McLaren through.

The McLaren Elva is now one of the most exclusive McLarens you can buy

The Speedtail is the only supercar that's more exclusive, limited to 106 units, just like the already classic McLaren F1.

The British company blames the "production shutdown experienced during the global Covid-19 pandemic" and the "limited production slots available on the recently re-opened line and compromised availability of parts."

While this is indeed an issue for many automakers due to the ongoing coronavirus pandemic, it's safe to assume that the Elva isn't as popular as McLaren thought back in 2019. It's also quite expensive at $1.7 million a pop and the speedster layout with no windshield and roof makes it rather unpractical. So maybe there aren't that many car enthusiasts out there willing to pay $2 million or more for a fully MSO-customized supercar right now.

Customers that still want it need to customize it online

Each customer is assigned to an MSO Bespoke Liaison Manager and a Visualisation Specialist to assist them while customizing the car in the new McLaren Advanced Visualiser. This platform works just like a regular configurator, providing access to exterior paint schemer and various design options, as well as a choice of materials for the cabin.

Because the Elva is a tribute to race cars from the 1960s, McLaren also offered a couple of liveries inspired by Can Am race cars from the golden era of racing. The MSO M1A, for instance, features a Magnesium Silver stripe and Accent Red pinstripe, while the MSO M6A comes in Anniversary Orange with grey and blue detailing. Both are fitted with racing numbers as a tribute to Bruce McLaren.

McLaren Elva - a unique supercar

Although it's related to the 720S, the Elva is a unique addition to the McLaren Ultimate Series thanks to its open-top design.

Made entirely out of carbon-fiber, the Elva features the familiar 4.0-liter V-8 engine under the rear hood. The powerplant cranks out 804 horsepower and 590 pound-feet of torque through a seven-speed dual-clutch transmission. The Elva accelerates to 62 mph in less than three seconds and to 124 mph in 6.7 seconds. Pricing starts from $1.7 million.