Production name for the 2010 Pontiac G8 ST chosen
After 18,000 people wrote to GM during the “Tame the Name” promotion, GM has finally chosen a production name for the Pontiac G8 ST, and the winner is...G8 ST. GM decided to scrap all the entrants ideas and stick with the initial decision, with ST standing for ’Sport Truck’. "’G8 ST’ was one of the most popular suggestions, plus we noticed a far broader trend toward simple, easy-to-remember names," said Craig Bierley, GM’s BPG product marketing director for cars and cars and crossovers.
GM even toyed with the idea of naming it after the infamous El Camino. “We actually thought very long about El Camino,” said Bierley. “In the end, we felt it was more appropriate to honor the El Camino’s unique place as part of Chevy’s heritage and not use that nameplate on a Pontiac.”
The G8 ST will fill a niche that GM hopes U.S. consumers will embrace: a truck that handles, drives and looks like a sports sedan. Pontiac is still sticking with the 361 hp V-8 as the only engine, sending the G8 ST from 0-60 mph in 5.4 sec. Not too bad for a truck offering a 73.9-in. cargo bed with 42.7 cu ft of cargo space. The tradeoff is the G8 ST’s small 1000 pound payload and 3500 lb towing capacity. That isn’t exactly Silverado territory, but then again no Silverado besides the hybrid comes close to the V-8 G8 sedan’s estimated 15/24 mpg city/highway.