Just in time for the release of a slew of racing games for the Playstation 3, not the least of which is the long-awaited launch of Gran Turismo 5, HKS and InterWorks have collaborated on a creating a unique game controller that’s tailor-made for all racing gamers out there.

With a controller that looks nothing like the standard controllers of the PS3 console, the Hipermax III rids itself of analog joysticks in favor of a thumb wheel on the left side and throttle and brake buttons on the other side. The "wheel" also comes with a center stripe to assist in the steering of the gamer’s race cars, as well as an odometer of sorts in the center of the controller that registers the digital readouts of the car being driven in the video game.

The best piece of news about this ground-breaking new racing controller? Unlike other pedal and wheel contraptions that come with price tags that could be a little too steep for most people, the Hipermax III only retails for an estimated price of just south of $55.

Press Release after the jump

erformance Auto Label HKS USA and InterWorks Unlimited Partner to Innovate Precision Racing Controller

City of Industry, Calif.-June 2, 2010-InterWorks Unlimited Inc., the fastest-growing distributor of innovative gaming peripherals, today announced they have entered into an exclusive deal with HKS USA, Inc., the premier manufacturer and supplier of premium automotive performance systems, to co-develop for a line of professional racing video game controllers.

“HKS deploys advance racing techniques through their performance products,” said Michael Kidakarn, executive creative director of InterWorks. “We are sharing these professional racing technologies and precision control processes, such as heel/toe drifting, and integrating into our game controller.”

Only with these advanced racing controllers, gamers can easily execute these real-world racing techniques, gaining the competitive gaming advantage.

“InterWorks passion for innovation aligns with HKS passion for drivingperformance,” said Rick Lafferty, president of HKS USA, Inc. “Their newvideo game controller will take racing games to a new level of challenge andrealism by allowing players to replicate the bets driving techniques used byrace drivers.”

The HKS® Racing Controller for PlayStation®3 computer entertainmentsystem will be shown by appointment only at the InterWorks booth at theupcoming Entertainment Expo in Los Angeles, June 15-17, 2010.

About HKS USA, Inc.
HKS USA, Inc. is a leading manufacturer and supplier of premium automotive aftermarket performance systems, parts and accessories. Delivering itsproducts to both the import and domestic car markets, HKS has beenrecognized for its engineering and performance excellence in the automotiveindustry since 1973. Established in 1982, HKS USA, Inc. is a wholly-ownedsubsidiary of HKS Company, Ltd. Japan and distributes its products throughits worldwide dealer network. For more information about HKS USA., visitwww.hksusa.com.

About InterWorks Unlimited
Based in City of Industry, InterWorks Unlimited Inc. distributes a wide rangeof high-quality gaming peripherals and software under several brands andlicenses, including Eagle3 and Photo World. For more information, please visit

www.eagle3.com.

Source: Motor World Hype

What do you think?
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10 comments:

  (858) posted on 03.21.2011

Wow! This is so nice. So what’s next? Coming up with a steering wheel? However, this controller is a perfect match for a LCD TVsmiley

  (442) posted on 10.21.2010

well, just do the right thing men. It’s all in good stupid fun, but at the expense of everyone else safety, e.g. neighbors, other drivers, pedestrians

  (807) posted on 10.21.2010

i remember that i have bought the PS3 to play the NBA.

  (461) posted on 10.18.2010

I love that the Joystiq link this sends us to even says early 2010 in the title.

  (745) posted on 09.2.2010

That’s awesome. Looking forward to more game developments in car games.

  (570) posted on 08.17.2010

All the racers out there, beware. Now I need to have one of this for gran turismo

  (859) posted on 07.4.2010

i guess they made this just to make the GT5 experience more fun to play.

  (780) posted on 07.1.2010

hat is pretty awesome! Well, I might replaces the analog joysticks with a thumb wheel on the left side and throttle and brake buttons on the right side.

  (765) posted on 06.30.2010

I hope it’ll be fun to look at because its drives me crazy. And it appears to be easier than LBP to bring your visions to life in the creator modes. I’m looking forward to it.

  (1333) posted on 06.29.2010

3D is becoming increasingly important in the gaming world, with 3D compatibility a function of all leading titles, and as we move forward content will align with a developing base of 3D-enabled consumer electronics devices

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