Ferrari is doing it now. So is McLaren.

Upscale automakers are turning to personalization programs as their new novelty offering to customers. Now it appears that Aston Martin wants a piece of the action.

The British automaker is jumping into the bandwagon with the introduction of the "Q by Aston Martin" personalization program at the 2012 Geneva Motor Show. According to Aston, the program is being started as a way to offer premium service that "goes beyond the standard palette of paint, leather and trim finishes."

Mostly covering exterior and interior styling, the Q by Aston Martin program is offering a grocery list of modifications that allows customers the opportunity to design their Aston Martins according to their preferences.

To give the audience at the 2012 Geneva Motor Show a preview of their program, Aston Martin will use an Aston Martin Virage and an Aston Martin Cygnet to showcase the customizable potential of the Q by Aston Martin program.

The Virage, in particular, will be finished in a bespoke Mariana Blue satin paint finish to go with an interior that comes giddy with blue carbon fiber, saddle leather floor mats, yellow detailing, a header-mounted track-day HD video camera, a luggage rack, and a forged, diamond turned wheel.

Similarly, the Cygnet will come dressed with its own unique styling, highlighted by a Cherry Tree raspberry paint with a Kestrel Tan interior. The little hatch will also have a specially developed photographic leather headlining, a tailor-made color-matched three piece luggage set, brogue leather detailing on the seats, and, of course, the token color-matched Brompton bicycle.


Kirby Garlitos
Kirby Garlitos
Automotive Aftermarket Expert -
Kirby’s first exposure into the world of automobiles happened when he caught Knight Rider on television as a five-year old boy. David Hasselhoff didn’t leave much of an impression on him (that happened later on in Baywatch), but KITT certainly did. To this day, Kirby remains convinced that he will one day own a car with the same ‘spirit’ as the original KITT (not the 2008 monstrosity). He doesn't know when that will be, but until then, he’s committed to expressing his love for KITT, and all cars for that matter, here at TopSpeed.  Read full bio
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  (415) posted on 06.28.2012

When it comes to personalization, it’s sure to create a big surprise when it finally revealed.

  (317) posted on 06.6.2012

I don’t think Aston Martin will be able to do what I want. And if ever they can, it’s cost a billion or more.

  (428) posted on 05.18.2012

Aston Martin’s public service is proven high because of this. We all are aware of how impressive their innovations already are, yet they offer a personalization program.

  (474) posted on 05.15.2012

Knowing Aston Martin, the personalization that is about to be made once requested will automatically get this touch of elegance.

  (434) posted on 05.14.2012

It seemed to have coaxed plenty of enthusiasts to express their ideas of state-of-the-art personalization. They must have been more than willing to elaborate their own style.

  (797) posted on 04.23.2012

I was not there, but I can tell that consumers have infested this program. For sure, everyone covets their very own personalized cars.

  (427) posted on 04.19.2012

Perhaps this was popular at the said show! Of course, everyone wants a piece to complement themselves.

  (428) posted on 03.28.2012

I haven’t heard of this from the Geneva Motor Show! Oh well, it sounds like an amazing idea; I bet the lineup for it was packed.

  (306) posted on 03.28.2012

The personalization program sounds convincing. Well, if I had the money, I’d have gone and fell in line among all other enthusiasts.

  (466) posted on 03.8.2012

Aston Martin surely doesn’t like getting behind. And it’s a good thing they can actually catch up; the Q is such an amazing piece of fresh innovative technology and timeless luxury.

  (296) posted on 03.7.2012

The program is very interesting. Without it getting personalized, the original design is already ample in luxury, comfort, and technology.

  (530) posted on 03.6.2012

The plan of designs sounds interesting, they add more touches of art and elegance to the style. Furthermore, the customization is a spectacular concept considering buyers would want to get their cars according to their own personality.

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