Jeep builds some of the baddest concept vehicles, bar none. From mildly accessorized to outright extreme, these concepts showcase the creativity and ingenuity of Jeeps design and engineering teams. But, ask anybody what is the coolest jeep concept is, and you’ll likely get the same answer: the Quicksand. It’s a two-door Wrangler turned 392 Hemi-powered rat-rod with enough attitude to make Rat Fink grin his devilish snarl. Well, I got the chance to get up close and personal with Quicksand at the 2017 Jeep Beach festival in Daytona, and boy, its looks are only half the fun.