More luxury is great, but what’s up with these trim names?

Luxury is the apparent theme of the 2017 Texas State Fair as Ram launches two new special editions to its pickup lines, one of which is a high-end offering. The new Laramie Longhorn Southfork edition brings extra cowboy posh to the Ram 1500 and Heavy Duty pickups, while the Lone Star Silver edition jumps from the 2017 Ram 1500 to now the 2018 HD trucks. The announcement came just hours after Ford debuted the new availability of the Limited trim on the 2018 Super Duty and its $100,000 price tag. But unlike Ford and its easy-to-remember trims, Ram’s new offerings only contribute to a convoluted mess of similarly named trims and more special editions than anyone can keep track of.

Nomenclatures aside, the two special editions bring added luxury and a western flair to the Rams. The Ram’s Laramie Longhorn Southfork features two-tone, full-grain leather seats that are lighter in color than the traditional saddle brown in the Laramie Longhorn. More leather is stitched onto the grab handles, and steering wheel. Suede is used for the headliner and sun visors, and real Walnut and Ash wood is scattered in several places throughout the cabin. Outside, the big R-A-M grille and massive Longhorn badge cap the front and rear of the truck and 26 colors are available, including the recently added RV Match Walnut Brown lower two-tone color.

The Ram Heavy Duty’s new Lone Star Silver edition is basically a copy of the 2017 Ram 1500’s Lone Star Silver edition that debuted at last year’s Texas State Fair. Like the 1500, the HD’s new trim includes a wire-mesh grille with a Lone Star badge in the lower corner, chrome mirror caps and door handles, chrome side steps, 20-inch wheels, and black front tow hooks. Ram didn’t forget to slap another badge on the tailgate to signify this special edition’s tribute to the Lone Star State. Nothing changes inside, however. Seat choices are limited to vinyl or cloth in one of three colors in this mid-grade trim package. Naturally, the Lone Star Silver edition is only available in Texas.

Pricing for the high-end Laramie Longhorn Southfork starts at $52,615 for the 1500 in 2WD. The 2500 Southfork starts at $57,015. The HD’s new Lone Star Silver edition starts at $46,130 in the 2500 series. Of course, those prices are without any added options like 4WD and diesel engines.

What do you think? Will these special editions make customers more likely to buy? Are these names becoming too much to remember? Let us know in the comments below.


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Press Release

New Laramie Longhorn Southfork Edition and New Ram Heavy Duty Lone Star Silver Edition Unveiled at State Fair of Texas

  • New Ram Laramie Longhorn Southfork edition enhances the well-appointed Longhorn trim with even more luxury, technology, and detail
  • Ram adds new Heavy Duty Lone Star Silver to Texas-exclusive offerings
  • New for 2018, the Ram Harvest editions also make their first auto show appearance at State Fair of Texas

September 28, 2017, Dallas - Ram today unveiled new-for-2018 updates to two of its most popular models. Laramie Longhorn Southfork and Heavy Duty Lone Star Silver models will offer truck buyers an even wider selection of exterior appointments and content.

Laramie Longhorn, the reigning Texas Auto Writers Association Luxury Pickup of Texas, is taking southwestern styling to yet another level with the new Ram Laramie Longhorn Southfork edition. The newest member of Ram’s opulent offerings builds upon the well-appointed Longhorn trim with even more luxury, technology and refinement.

Inside, Southfork adds new, Canyon Brown and Light Frost Beige Natura Plus 100 percent full-grain leather seats. Upon entry, customers will enjoy the feel of leather wrapped around the A- and B-pillar grab handles and the real Walnut-trimmed steering wheel. Overhead is a Light Greystone suede headliner with visors of the same material (late availability). The glove box badge notes “Longhorn” as do matching floormats with metal badging.

Galvanized-appearance trim pieces can be found throughout the cabin along with unique Walnut-colored real ash wood accents and Ruby Red stitching. The center stack features Ram’s newest technology with Uconnect 4C 8.4-inch touchscreen, which includes navigation, 4G WiFi capability, Apple Car Play and Google Android Auto.

Exterior features include a stretched “Longhorn” badge across the tailgate in bright chrome. The Southfork edition is available in all current Laramie Longhorn colors, including a two-tone option with lower paint featuring Ram’s recently added RV Match Walnut Brown hue.

“Along with increased capability, technology and efficiency, Ram is constantly looking for ways to create more comfort and refinement for our customers. The new Laramie Longhorn Southfork edition is another example of how we deliver the most luxurious pickups in the industry,” said Mike Manley, Head of Jeep & Ram Brands, FCA Global. “Additionally, the new Heavy Duty Lone Star Silver edition builds upon the original Texas-only pickup and demonstrates Ram’s commitment to America’s largest truck market.”

The Ram Heavy Duty Lone Star Silver edition is available on Ram 2500/3500 4x2 and 4x4 Crew Cab with a choice of 5.7-liter HEMI® V-8, 6.4-liter HEMI V-8 or renowned 6.7-liter Cummins I-6 featuring the highest available torque at 930 lb.-ft. Pricing is $46,130 with a starting manufacturer’s suggested retail price (MSRP) of $44,735, plus a $1,395 destination charge.

Joining the already popular Ram 1500 Lone Star Silver edition, Ram’s new Heavy Duty Lone Star Silver edition receives premium upgrades, including a new luxury grille with chrome surround and chrome Wave Mesh inserts. Other functional and aesthetic exterior highlights include new bright belt moldings, chrome exterior side-view mirrors, chrome wheel-to-wheel side steps, polished 20-inch wheels and front tow hooks.

A unique grille-mounted, aluminum Lone Star badge identifies the Silver edition as something special and also signifies that it carries with it the new “Ram Care” service program.

The 2018 Ram Heavy Duty Lone Star Silver edition interior is offered with sporty cloth and vinyl high-back bucket seats in Canyon Brown and Light Frost Beige or Black and Diesel Gray.

The Laramie Longhorn Southfork edition is available on Ram 1500/2500/3500 4x2 and 4x4 Crew Cab, Mega Cab, long or short box. Ram 1500 Laramie Longhorn Southfork edition MSRP starts at at $51,220 plus $1,395 destination. MSRP for Ram 2500 Heavy Duty models is $55,620, plus $1,395.

A long list of options and upgrades are available on Ram trucks, including the lighted and lockable RamBox cargo management system with adjustable tie-down cleats and dual-purpose bed extender/divider.

Ram 1500 features a link-coil suspension for the segment’s best ride and handling, and is also available with an exclusive four-corner air suspension system with five different ride heights (off-road 1, off-road 2, normal, aero and entry/exit). The Ram 2500 link-coil suspension delivers the industry’s best ride and handling, and can be enhanced with the addition of an optional rear air suspension system with two driver-selectable ride heights and load-leveling feature. Ram 3500 also offers the industry’s only supplemental rear air bag system with Hotchkiss leaf springs.

Production of the 2018 Ram Laramie Longhorn Southfork and Ram Heavy Duty Lone Star Silver models begins third quarter 2017 at the Warren (Mich.) Truck Assembly Plant and Saltillo (Coahuila, Mexico) Truck Assembly Plant.

About the Ram Lone Star
In 2002, Ram Truck was the first manufacturer to recognize the strength of the pickup truck market in Texas and to offer an exclusive edition for the state. The Ram Lone Star edition was the first pickup truck designed by Texans and built specifically for Texans.

The Ram Lone Star edition is by far the brand’s best-selling model in Texas, accounting for over 50 percent of the half-ton mix there. Since the Lone Star’s debut, Ram has sold more than 230,000 of the Texas-only models.

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