Luxury is the apparent theme of the 2017 Texas State Fair as Ram launches two new special editions to its pickup lines, one of which is a high-end offering. The new Laramie Longhorn Southfork edition brings extra cowboy posh to the Ram 1500 and Heavy Duty pickups, while the Lone Star Silver edition jumps from the 2017 Ram 1500 to now the 2018 HD trucks. The announcement came just hours after Ford debuted the new availability of the Limited trim on the 2018 Super Duty and its $100,000 price tag. But unlike Ford and its easy-to-remember trims, Ram’s new offerings only contribute to a convoluted mess of similarly named trims and more special editions than anyone can keep track of.
Nomenclatures aside, the two special editions bring added luxury and a western flair to the Rams. The Ram’s Laramie Longhorn Southfork features two-tone, full-grain leather seats that are lighter in color than the traditional saddle brown in the Laramie Longhorn. More leather is stitched onto the grab handles, and steering wheel. Suede is used for the headliner and sun visors, and real Walnut and Ash wood is scattered in several places throughout the cabin. Outside, the big R-A-M grille and massive Longhorn badge cap the front and rear of the truck and 26 colors are available, including the recently added RV Match Walnut Brown lower two-tone color.
The Ram Heavy Duty’s new Lone Star Silver edition is basically a copy of the 2017 Ram 1500’s Lone Star Silver edition that debuted at last year’s Texas State Fair. Like the 1500, the HD’s new trim includes a wire-mesh grille with a Lone Star badge in the lower corner, chrome mirror caps and door handles, chrome side steps, 20-inch wheels, and black front tow hooks. Ram didn’t forget to slap another badge on the tailgate to signify this special edition’s tribute to the Lone Star State. Nothing changes inside, however. Seat choices are limited to vinyl or cloth in one of three colors in this mid-grade trim package. Naturally, the Lone Star Silver edition is only available in Texas.
Pricing for the high-end Laramie Longhorn Southfork starts at $52,615 for the 1500 in 2WD. The 2500 Southfork starts at $57,015. The HD’s new Lone Star Silver edition starts at $46,130 in the 2500 series. Of course, those prices are without any added options like 4WD and diesel engines.
What do you think? Will these special editions make customers more likely to buy? Are these names becoming too much to remember? Let us know in the comments below.
References
Ram 1500
Read our full review on the 2017 Ram 1500.
Ram Heavy Duty
Read our full review on the 2018 Ram Heavy Duty.
Read more Ram news.