Ram’s New Emblem Gets Tougher for 2019
It’s more angular and less bloatedby Mark McNabb, on
The Ram 1500 is completely new for 2019 and with it comes a revision of the Ram’s Head emblem. The new logo is more angular and sculpted than before, losing its rounded shape. Even the shield behind the Ram’s Head emblem is different, moving from a heptagon to an octagon. Emblazed at the top is the R-A-M name, completely ending any prior associations the Ram’s Head had with Dodge.
The new logo mirrors the design theme of 2019 Ram 1500 pickup. Joe Dehner, Head of Ram Design for FCA, said his team made sure the truck maintained a tough appearance despite its more luxurious interior.
“Regardless of the material it’s made of, whether its glass, plastic, metal, composite, or aluminum, it looks like if it were to take a beating it would survive,” Dehner said. “I jokingly say if you hit it with a sledgehammer, it would break the hammer. We took that to heart and put that into the design of the new Ram, and also into the logo.”
The new logo isn’t found on the 2019 truck’s front grille, however. That’s reserved for the new R-A-M logo. The crosshair grille has been completely phased out. The full Ram’s Head and octagonal shield are only seen on the tailgate. Elsewhere on the truck, the plain Ram’s Head is seen. It’s found on the steering wheel, center caps on the wheels, and several other places.
What do you think of the new Ram’s Head logo and its updated octagonal shield? Let us know in the comments.
Read our full review on the 2019 Ram 1500.
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